Using Pictures to Generate Leads

Using Pictures to Generate LeadsBrilliant Agent, Inc.

A Picture is not only worth a thousand words, but thousands of dollars…

PINTEREST – How to utilize Pinterest to its highest lead-generating potential.

INSTAGRAM – How to use Instagram so that it works hardest for you and your company.

Social Sharing

SEO

Image Sharing

SEARCH ENGINES – How to make it easy for search engines to rank your pictures above your competitors.

• WHY?

• Search engines are the first places that people

look for images

Google, Bing and Other Search Engines

• HOW?

• Make sure you have a high quality image

• Include a keyword-rich file name, image description and title

• Make sure that the image is posted on a public page on your website

Google, Bing and Other Search Engines

• HOW IT GENERATES LEADS:

• It allows your customers to easily find you

• They will click on your image which will then lead them to your website

• From here, they can easily contact you

(Hint: Perfect opportunity to utilize custom forms)

Google, Bing and Other Search Engines

• WHY?

• Over 25 million users worldwide

• Users are potential clients

• Easily viral (via “Re-Pinning”) to followers

Pinterest

• HOW?

• Make sure your picture is eye-catching

• Appeal to your followers

• Add a link back to the page on your website

that the image is on

• Utilize the “Pin It Button”

• Include a relevant and fun description

Pinterest

• HOW IT GENERATES LEADS:

• Powerful linking abilities – allows you to link

back to your website

• Link juice = Great for SEO

• Leads the potential client back to your website

which gives them the ability to contact you

Pinterest

• WHY?

• Allows the user to upload images and perform

minor edits using “filters”

• Currently boasts over 100 million active users

per month

Instagram

• HOW?

• Post pictures of the office, homes around town

and anything else that has to do with your

company

• Add #Hashtags like there is no tomorrow

Instagram Some example images from

one of our client’s Instagram

accounts: @SeeSarasotaLive

• HOW IT GENERATES LEADS:

• Builds loyalty

• Allows you to gain trust among

potential clientele

Instagram

For More Information…

Give Us A Call: (888) 222-8405Send Us An Email: CustomerService@BrilliantAgent.com

Visit Our Website: www.BrilliantAgent.com

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