YOAV SCHWARTZFounder & CEO Uberflip

HOW TO TURN YOUR RESOURCE CENTER INTO A LEAD GEN MACHINE

What do you think of when I say Resource Center?

GRAVEYARD

Doesn’t have to be that way!

It’s the content, stupid.“experie

nce>

5 elements of a kick ass

Easy to browse your content

Easy to navigate (menu structure)

Easy to find stuff (search ability)

1. MAKE IT EASY

Learn from Ikea!

Where should people go next?

Recommended content

Call-to-actions

2. CREATE AN ENGAGEMENT PATH

No distinct call to action

No recommended content

Nowhere to subscribe

No images or videos

No links to learn more

AVOID THIS!

Call to action

Recommend content

Useful image

Discoverable

3. INCLUDE

Dynamic

Contextual

CALL-TO-ACTIONS

4. Easy to updateand modifyShould be owned by Marketing, not IT!

5. TRACK& MEASURE PERFORMANCE Content marketing software that

provides insights, not just metrics

Uberflip (shameless plug )

Marketing automation integration

CASE STUDY

Powered by

MONETATE’S CONTENT STRATEGY

Build credibility and thought leadership

Content that aligns with buyer interest

Content that aligns with Monetate’s offering

MONETATE’S CONTENT MARKETING CHALLENGES

Understanding what’s working and which content converts

Improving sales enablement

Creating a better customer experience

Giving the marketing team more control

Monetate’s Content Hub!

250% increase in conversion

RESULTS

Landing Page

Integrateswith Marketo

CTA Overlay

250% increase in conversion

RESULTS

Landing Page

Integrateswith Marketo

CTA Overlay

250% increase in conversion

RESULTS

Landing Page CTA Overlay

EXPERIENCE MATTERS

TARGETING MATTERS

CONTROL MATTERS

CTAs MATTER

YOUR M

ARKETING ECOSY

STEM

YOAV SCHWARTZFounder & CEO Uberflip

Thank you!

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