The Power of Social Media for Branding Needs

The Power of Social Media for

Branding Needs

February 23rd, 2013 Central Library of Universitas Indonesia

Ferdias Ramadoni | @ramadoni | fb.me/ramadoni | ramadoni.com

Who is Ferdias Ramadoni ?

• 23 Years Old• Being Married to a Beautiful Wife• Co-founder of Depok Digital• Community Manager of anakUI.com• Digital Manager at Global Peace Foundation Indonesia• Owner Hostingnesia.com• Online Strategist of GrosirSayuran.com

BACKGROUND

Media Evolution

The conversation is powered by

Social NetworksNews & Bookmarking

BlogsMicrobloggingVideo SharingPhoto Sharing

Message boardsWikis

Virtual RealitySocial Gaming

EC = MC“Every company is media company”

Tom Foremsky media guru

The Internet is big.Years it took to reach a market audience of 50 million

Radio38 years

The Internet is big.

TV12 years

Years it took to reach a market audience of 50 million

The Internet is big.

Internet4 years(Facebook, 50m, 2 years)

Years it took to reach a market audience of 50 million

What Is Social Media?

Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many).

It transforms people from content consumers into content producers.

Why Use Social Media?> It’s FREE, but you must invest time.

Why Use Social Media?> Build Connections & Network

No event needed, no walls to stop you.

•

• General Public• Clients / Consumers• Small Business Owners• Organizations & Non-profits

Why Use Social Media?> To Listen & Learn

There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.

Why Use Social Media?> To Market, Show Expertise & Transparency

In sharing your own ideas, experience and expertise, you build your own network. Social media allows a broadcast medium for you to communicate & market.

• Promote your own web or blog content• Announce new services / products• Offer specials or promotions• Provide visibility into your operation

What Should We Do?

Create a great corporate image

through social media

As a MODERN brand

also a TRUSTED and FRIENDLY partner

Full of ACHIEVEMENT

and of course…

HOW

Be a PROACTIVE-HELPFUL source..!!

SPEAK UP..!!

Be MORE PARTICIPATIVE in every conversation!!

Too many option?Indonesia choose Twitter, Facebook,

and Youtube

sample Platform

Corporate Platform

Community Platform

Comprehensive Online Presence

Double Platform Concept

CORPORATE PLATFORMOnline corporate platform use the official social media channel

(Twitter and facebook).

• Viral Info about Your Company• Customer Service• Event update• Build conversation• Market Research

Twitter

• Photo Sharing• Online Quiz• Customer Service• Event Update• Spread complete message

Facebook

SM CHANNEL

SM CHANNEL

SM CHANNEL

“THE HOME”Community Blog

COMMUNITY PLATFORMCommunity blog use CMS platform and social media channel

(Twitter, Facebook, and Youtube)

ContributorsExperts:

Aidil AkbarLigwina HanantoEndi Kurniawan

Etc…

Company’s KeyPerson:

CEODirectorsManagers

Etc…

Community Member

COMMUNITY PLATFORM

COMMUNITY PLATFORMThe Strategy

Brand NameTarget Audience

PositioningDifferentiation

duniafinansial.comfinansialkita.comkeuanganmu.comfinansialku.com

AlternativeCommunity Brand Name

PRIMARY(Stakeholders)

TERTIARY(Others)

INFLUENCER

SECONDARY(Public)

Our Target Audience

PositioningAlternative Tagline

“Komunitas keuangan terbesar dan terpercaya di Indonesia”

“The best community based financial source in Indonesia”

Etc…

If You are not DIFFERENT... You will die..!!!

Project’s Timeline...

5 Indonesia's Social Media Predictions in 2013

1. Online Branded Entertainment2. Getting Insight from Big Data

3. Mobile Social Media4. Customer Care Goes Social

5. Content is The Most Valuable AssetSource: http://www.slideshare.net/anakcerdas/5-indonesias-social-media-predictions-in-2013

THANK YOU Ferdias Ramadoni

@ramadoni http://www.fb.me/ramadonihttp://www.ramadoni.com

Source:http://www.fivetechnology.com/blog/http://www.slideshare.net/anakcerdas/5-indonesias-social-media-predictions-in-2013