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The Power of Social Media for
Branding Needs
February 23rd, 2013 Central Library of Universitas Indonesia
Ferdias Ramadoni | @ramadoni | fb.me/ramadoni | ramadoni.com
Who is Ferdias Ramadoni ?
• 23 Years Old• Being Married to a Beautiful Wife• Co-founder of Depok Digital• Community Manager of anakUI.com• Digital Manager at Global Peace Foundation Indonesia• Owner Hostingnesia.com• Online Strategist of GrosirSayuran.com
BACKGROUND
Media Evolution
The conversation is powered by
Social NetworksNews & Bookmarking
BlogsMicrobloggingVideo SharingPhoto Sharing
Message boardsWikis
Virtual RealitySocial Gaming
EC = MC“Every company is media company”
Tom Foremsky media guru
The Internet is big.Years it took to reach a market audience of 50 million
Radio38 years
The Internet is big.
TV12 years
Years it took to reach a market audience of 50 million
The Internet is big.
Internet4 years(Facebook, 50m, 2 years)
Years it took to reach a market audience of 50 million
What Is Social Media?
Social media supports the human need for social interaction, using Internet based features to transform broadcast media monologues (one to many) into social media dialogues (many to many).
It transforms people from content consumers into content producers.
Why Use Social Media?> It’s FREE, but you must invest time.
Why Use Social Media?> Build Connections & Network
No event needed, no walls to stop you.
•
• General Public• Clients / Consumers• Small Business Owners• Organizations & Non-profits
Why Use Social Media?> To Listen & Learn
There are thousands of intelligent people and companies sharing ideas, links, blog posts, websites, case studies, opinions and more.
Why Use Social Media?> To Market, Show Expertise & Transparency
In sharing your own ideas, experience and expertise, you build your own network. Social media allows a broadcast medium for you to communicate & market.
• Promote your own web or blog content• Announce new services / products• Offer specials or promotions• Provide visibility into your operation
What Should We Do?
Create a great corporate image
through social media
As a MODERN brand
also a TRUSTED and FRIENDLY partner
Full of ACHIEVEMENT
and of course…
HOW
Be a PROACTIVE-HELPFUL source..!!
SPEAK UP..!!
Be MORE PARTICIPATIVE in every conversation!!
Too many option?Indonesia choose Twitter, Facebook,
and Youtube
sample Platform
Corporate Platform
Community Platform
Comprehensive Online Presence
Double Platform Concept
CORPORATE PLATFORMOnline corporate platform use the official social media channel
(Twitter and facebook).
• Viral Info about Your Company• Customer Service• Event update• Build conversation• Market Research
• Photo Sharing• Online Quiz• Customer Service• Event Update• Spread complete message
SM CHANNEL
SM CHANNEL
SM CHANNEL
“THE HOME”Community Blog
COMMUNITY PLATFORMCommunity blog use CMS platform and social media channel
(Twitter, Facebook, and Youtube)
ContributorsExperts:
Aidil AkbarLigwina HanantoEndi Kurniawan
Etc…
Company’s KeyPerson:
CEODirectorsManagers
Etc…
Community Member
COMMUNITY PLATFORM
COMMUNITY PLATFORMThe Strategy
Brand NameTarget Audience
PositioningDifferentiation
duniafinansial.comfinansialkita.comkeuanganmu.comfinansialku.com
AlternativeCommunity Brand Name
PRIMARY(Stakeholders)
TERTIARY(Others)
INFLUENCER
SECONDARY(Public)
Our Target Audience
PositioningAlternative Tagline
“Komunitas keuangan terbesar dan terpercaya di Indonesia”
“The best community based financial source in Indonesia”
Etc…
If You are not DIFFERENT... You will die..!!!
Project’s Timeline...
5 Indonesia's Social Media Predictions in 2013
1. Online Branded Entertainment2. Getting Insight from Big Data
3. Mobile Social Media4. Customer Care Goes Social
5. Content is The Most Valuable AssetSource: http://www.slideshare.net/anakcerdas/5-indonesias-social-media-predictions-in-2013
THANK YOU Ferdias Ramadoni
@ramadoni http://www.fb.me/ramadonihttp://www.ramadoni.com
Source:http://www.fivetechnology.com/blog/http://www.slideshare.net/anakcerdas/5-indonesias-social-media-predictions-in-2013
