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Breakthrough Branding For Today’s Green Market
“Saving the planet one…” (439,000,000 Google results)
Drop at a time
Piece of toilet paper at a time
Flush at a time
Hanger at a time
Magazine at a time
Burger at a time
Driver at a time
Bag at a time
Idea at a time
Shower at a time
Stitch at a time
Tree at a time
Carpet at a time
“It’s easy being green”(19,400,000 Google results)
Me first, planet later
Today’s Green Market Go from planet to personal
1. Know your Tribe
Shades of Green
• Deep Greens: The most environmentally active segment of the market.
The most willing to pay a premium for green products (19% of US population).
• Medium Greens: Embrace environmentalism more slowly. Practical, like to
see the results of what they do. Interested in green products that make sense
in the long run (33% of US population).
• Light Greens: Generally unconcerned about environmental issues. Have a
wait and see attitude. Will buy green products if they combine efficacy and
economy (16% of US population).
MethodWe are people against dirty
Seventh GenerationWorking to protect planet home
2. Frame (or reframe) your Message
The 3 “E”s of Green
ecology
ecologyeconomy
ecologyefficacy
Where does your product land?
The Growstone Story
But does it work?
3. Go Beyond the Choir
4. Use Fun to Forward your Message
Word of Mouse
Web 3.0Facebook
TwitterYouTubeLinkedInMobile
BloggingPodcasting
HOT NIGHT
ON THE TOWN
1. Know your Tribe
2. Frame (or reframe) your Message
3. Go Beyond the Choir
4. Use Fun to Forward your Message
Effective Messaging in Today’s Green MarketGo from Planet to Personal
Our Commitment to You
With over 10 years entrenched in green and sustainability marketing, MOM gives you a level of expertise unmatched in this area.
We bring you proven strategic creative skills and consulting services that have been honed for many years.
We aim to produce work on your behalf that will in every way exceed your expectations.
We bring a wholehearted commitment to your business and your brand.
If that is what you are looking for in a marketing partner, you only have to look to MOM.
Mind Over Markets
www.mindovermarkets.comwww.greenmarketingblog.com
www.womenofgreen.com
