Social media: Choosing the Most Successful Tools

Coventry  7th/8th  November  2013  

Presenter:  Richard  Moreau  

This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica>on  is  the  sole  responsibility  of  the  author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa>on  contained  therein.   h5p://www.web2llp.eu  

Social  media:  Choosing  the  Most  Successful  Tools    Using  Social  Media  to  Foster  CollaboraFve  Work  in  MulF-­‐Disciplinary  Cross-­‐Border  Projects    

French  teacher  as  a  foreign  language  

Master  in  “Learning  and  development  in  mul>cultural  and  mul>lingual  

context”  

Par>cipated  to  transla>on  of  the  handbook  from  the  Web2LLP  project  

Delivered  the  online  webinars  on  social  media  for  the  Web2LLP  project  

Personal  background  

Menu  of  the  day    

 WHICH  TOOLS:  Which  tools  to  use  in  order  to  improve  your  dissemina>on?  

Starters  

Main  courses  

BLOGS:  What  is  it?  Efficiency?  

TWITTER:  What  is  it?  How  to  use  it?  Which  advantages?  

 FACEBOOK/GOOGLE+:  What  is  it?  How  to  use  it?  

 LINKEDIN:  What  is  it?  How  to  use  it?  

Desserts  

 CURATION:  What  is  it?  How  to  use  it?  

YOU  

 Blogs    

Facebook/  Google  +  

 Twi5er  

 LinkedIn  

 CuraFon  

TARGETGROUP  

Reaching  your  target  group  

YOU  Project  community  

Open  community  

Slides  sharing  websites  

Blogs  CIRC

LES  OF  TR

UST  

Disseminate  news  of  your  project  

Post  some  informa>on  on  which  the  community  can  react  

Reach  a  larger  audience  

Share  the  material,  download  and  comment  on  the  presenta>ons  of  

others  

Email  

Personal  page  

Personal  media  tools  

Personalised  tasks  bar  

it! P

Adapted  from  ScoR  Leslie  (2008)  

Which  tools  

WEB  APPLICATIONS  

SOCIAL  NETWORKS  

CONTENT  SHARING   INFORMATION  SHARING  

it! P

Adapted  from  T.  Arina  (2010)  

Which  tools  

Project  ac>vi>es  ,  ideas  sharing  and  invita>on  to  comments  

Online  newspaper  

Collabora>ve  space  Exchange  of  links  

Collabora>ve  pla]orm  in  the  project  or  to  share  the  project  with  the  outside  world  

BLOG  

Space  for    expression  

A  blog,  what  is  it?  

Efficiency  of  a  Blog  

SUBJECT:  What  is  

important?  

PRESENTATION  OF  THE  SUBJECT  

INTERFACE  OF  THE  USER  

DISSEMINATION  OF  THE  SUBJECT  

AUDIENCE  :  beyond  the  bloggers  

Efficiency  of  a  blog  

Brief  messages,  (tweets):  140  characters  max  

Hashtag  (#)  +  word  or  person  

Follow  the  people  who  interest  you/are  relevant  to  your  project!  

Interested  people  become  your  followers  

Overview  of  all  the  persons  linked  to  your  account   Instant  messages  

TWITTER  

Impact  on  the  projects  which  use  Twi5er:  be5er  disseminaFon,  real  Fme  informaFon  

ReducFon  to  the  essence  of  the  content  of  the  tweet  

WEB2LLP  on  Twi5er  Hashtag  (#)  (short  lifeFme)  to  follow  the  informaFon  

Using  Twi5er:  which  advantages?  

Pueng  in  contact  people  with  same  interests  for  the  project  

Improving  the  disseminaFon  of  your  project  

InviFng  people  to  events  organised  by  the  project  

PromoFng  an  acFvity  with  pages  or  groups  

Sharing  the  life  of  your  project  through  pictures,  videos,  updates…  

Chat  or  private  messaging  (group  opFon  FB)  

Measure  your  interacFon  with  your  target  audience  

Chronology  of  events  

GOOGLE  +  and  FACEBOOK  

Virtual  gathering  of  people  around  a  common  topic/theme  

Exchange/chat  direct  between  members  

Open  or  closed  

QuesFons  to  the  group  

Showcase  of  the  project    

“Likes”  go  to  your  acFviFes  

Be5er  for  small  audience  

Official  Open  to  all  

Be5er  for  a  larger  public  

Ads  

GROUP   PAGE  

Groups  and  pages:  differences  

Geeng  the  best  out  of  your  professional  network  

Detailed  informaFon  of  the  project  

ParFcipaFng  in,  or  creaFng  groups  of  discussions  

Obtaining  precise  informaFon  on  the  other  collaborators  

Finding  professionals  interested  in  your  project  

Increasing  visibility  of  the  project  and  its  products  

LINKEDIN  

Public  informaFon  of  the  project  on  LinkedIn  

Projects  add  other  projects  Customizable  Connect  it  to  other  social  media  profiles  

GROUP   PAGE  

Precise  defined  themes  

Share/establish  contacts  

Open  or  restrained  access  

Find  answers  

Establishing  your  posiFon  as  a  specialist  

Join  other  groups  

Discuss  Announce  updates  

Groups  and  pages:  differences  

Most  popular  social  media  

More  personal  aspect  

Very  customizable  

Can  be  used  for  publicity  

Offer  open  or  private  conversaFons  

Professional  look  

Good  to  develop  a  network  

Can  be  used  for  publicity  

Offer  open  or  private  conversaFons  

Brief,  precise  

Can  focus  on  one  type  of  audience  or  subject  

Shorter  lifeFme  

To  sum  up  

Hard  to  manage!!!  

Online  content  curaFon,  what  is  it?  

THE  SOLUTION  !!!  

Adapted  from  hRp://www.netpublic.fr/tag/cura>on/  

A  website  to  gather  all  this  informa>on  

Online  content  curaFon,  what  is  it?  

Online  curaFon  tools  

hRp://www.scoop.it  

Online  content  curaFon,  what  is  it?  

CURATION  

share  

volume  

analyse  

relevance  

Adapted  from  www.sociallyengagedmarke>ng.com  

search  

Online  content  curaFon,  to  sum  up  

hRp://jobtrakr.com/2012/05/11/networking-­‐your-­‐way-­‐into-­‐a-­‐new-­‐job/  hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa    

Sharing      Value-­‐Added  

Content  

Building  Community    Interest  

Raising    Awareness  

Why  is  online  content  curaFon  valuable?  

hRp://paper.li  

Examples  of  online  content  cura>on  tools:  paper.li  

hRp://www.pinterest.com  

Examples  of  online  content  cura>on  tools:  Pinterest  

hRp://www.scoop.it  

Examples  of  online  content  cura>on  tools:  Scoop.it  

hRps://www.diigo.com  

Examples  of  online  content  cura>on  tools:  Diigo  

ONLINE CURATION

TOOLS!

Adapted  from  hRp://www.curatecontent.com/cura>on-­‐for-­‐educa>on/content-­‐cura>on-­‐tools-­‐iteachu-­‐2/  

Main  tools  of  online  content  curaFon  

www.web2llp.eu    www.facebook.com      www.twiRer.com    www.linkedin.com    www.paper.li    www.pinterest.com    www.scoop.it    www.diigo.com  

from  ScoR  Leslie  (2008):    hRp://www.edtechpost.ca/wordpress/2008/06/18/my-­‐ple-­‐diagram/    T.  Arina  (2010),  Social  Media    hRp://www.netpublic.fr/tag/cura>on/    www.sociallyengagedmarke>ng.com    hRp://jobtrakr.com/2012/05/11/networking-­‐your-­‐way-­‐into-­‐a-­‐new-­‐job/    hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa    hRp://www.curatecontent.com/cura>on-­‐for-­‐educa>on/content-­‐cura>on-­‐tools-­‐iteachu-­‐2/  

REFERENCES  

Improving web strategies & maximizing social media presence of LLP projects �

Web2LLP

This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the  author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.  

h"p://www.web2llp.eu  

Workshop  Session  2  -­‐  Choosing  the  Most  Successful  Tools    

Introduc@on  

Federico  Fragasso  Pixel  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

• Offer  a  channel  to  spread  informa@on  about  project  results  (data,  products  etc.)  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

• Offer  a  channel  to  spread  informa@on  about  project  results  (data,  products  etc.)  

• Facilitate  the  involvement  of  Target  Groups,  making  project  results  more  accessible  and  sharable  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

• Offer  a  channel  to  spread  informa@on  about  project  results  (data,  products  etc.)  

• Facilitate  the  involvement  of  Target  Groups,  making  project  results  more  accessible  and  sharable  

• Help  maximizing  the  impact  of  the  project  on  Target  Groups  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

“Network  Effect”  >  Mul@pliers  of  Informa@on  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

“Network  Effect”  >  Mul@pliers  of  Informa@on  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

“Network  Effect”  >  Mul@pliers  of  Informa@on  

Improving web strategies & maximizing social media presence of LLP projects �

       Why  use  social  media  tools?  

“Network  Effect”  >  Mul@pliers  of  Informa@on  

Improving web strategies & maximizing social media presence of LLP projects �

       Features  of  Social  Media  Tools  

Improving web strategies & maximizing social media presence of LLP projects �

       Features  of  Social  Media  Tools  

Improving web strategies & maximizing social media presence of LLP projects �

       Features  of  Social  Media  Tools  

Par@cipa@on  

Improving web strategies & maximizing social media presence of LLP projects �

       Features  of  Social  Media  Tools  

Par@cipa@on  

Project  Results  get  benefit  from  Target  Group  Feedback  

Improving web strategies & maximizing social media presence of LLP projects �

       Features  of  Social  Media  Tools  

Par@cipa@on  

Project  Results  get  benefit  from  Target  Group  Feedback  

Bo"om  up  Approach  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Social  networking  is  based  on  interac@on    

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Social  networking  is  based  on  interac@on    

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Social  networking  is  based  on  interac@on    

Be  interested,    Get  involved,  Share  knowledge  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Social  networking  is  based  on  interac@on    

Be  interested,    Get  involved,  Share  knowledge  

Do  not  simply  use  SM  tools  as  mono  direc@onal  channels  of  communica@on  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Your  presence  on  SM  tools  should  be  constant  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Your  presence  on  SM  tools  should  be  constant  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Your  presence  on  SM  tools  should  be  constant  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  Your  presence  on  SM  tools  should  be  constant  

If  used  in  inappropriate  way  SM  tools  might  reveal  unproduc@ve  or  even  “dangerous”  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  

•   Define  results  you  aim  to  achieve  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  

•   Define  results  you  aim  to  achieve  •   Program  frequency,  dura@on  and  intensity  of      ac@vi@es  on  SM  Tools  

Improving web strategies & maximizing social media presence of LLP projects �

       What  to  do?  

•   Define  results  you  aim  to  achieve  •   Program  frequency,  dura@on  and  intensity  of      ac@vi@es  on  SM  Tools  

•   Define  clearly  tasks  and  roles  of  each  partner  

Improving web strategies & maximizing social media presence of LLP projects �

Web2LLP

This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the  author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.  

h"p://www.web2llp.eu  

Workshop  Session  2  -­‐  Choosing  the  Most  Successful  Tools    

Case  Study  -­‐  The  Web2LLP  Project  

Federico  Fragasso  Pixel  

Improving web strategies & maximizing social media presence of LLP projects �

The  Web2LLP  Website  

This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the  author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.  

h"p://www.web2llp.eu  

h"p://www.web2llp.eu  

Improving web strategies & maximizing social media presence of LLP projects �

The  Web2LLP  Website  

This  project  was  financed  with  the  support  of  the  European  Commission.  This  publica:on  is  the  sole  responsibility  of  the  author    and  the  Commission  is  not  responsible  for  any  use  that  may  be  made  of  the  informa:on  contained  therein.  

h"p://www.web2llp.eu  

h"p://www.web2llp.eu  

Creates  bridges  (reciprocal  links  or  embedding)  between  different  social  media  profiles/groups  used  in  the  framework  of  the  project,  in  order  to  achieve  “network  effects”      

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          First  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

• Search  for  valuable  resources  that  can  be  of  interest  for  Target  Groups  /  improve  partners’  knowledge  of  the  topic  

• Organize,  store  and  share  this  informaPon  

• Build  a  community  of  interest  around  it  

       First  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          First  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          First  stage  

Social  Bookmarking  Tool    https://groups.diigo.com/group/web2llp

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

• Collect  Good  PracPces  in  order  to  illustrate  the  Project  potenPal  to  Target  Groups  

• Create  training  material  that  could  be  self-­‐paced,  presented  in  an  appealing  way  and  potenPally  exploitable  aRer  the  term  of  the  project  

       Second  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Media  Sharing  Tool  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Media  Sharing  Tool  15  Interviews  with  experienced  Project  Managers  http://www.web2llp.eu/videos

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Media  Sharing  Tool  15  Interviews  with  experienced  Project  Managers  http://www.web2llp.eu/videos 27  Video  Tutorials  http://www.web2llp.eu/tutorials

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Media  Sharing  Tool  15  Interviews  with  experienced  Project  Managers  http://www.web2llp.eu/videos 27  Video  Tutorials  http://www.web2llp.eu/tutorials

On-­‐line  course  recordings  http://www.web2llp.eu/training/online

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Slide  Repository  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Second  stage  

Slide  Repository  Power  points  of  on-­‐line  course    http://www.slideshare.net/Web2LLP

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Third  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

• Keep  Target  Groups  updated  about  project  acPviPes  /  achievements  /  results  

• Boost  the  community  of  interest  around  the  project  

       Third  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project          Third  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

Microblog  h"ps://twi"er.com/Web2LLP    

       Third  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

Microblog  h"ps://twi"er.com/Web2LLP    

       Third  stage  

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

Microblog  h"ps://twi"er.com/Web2LLP    

       Third  stage  

Blog  h"p://dica-­‐lab.org/web2llp/    

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

Microblog  h"ps://twi"er.com/Web2LLP    

       Third  stage  

Blog  h"p://dica-­‐lab.org/web2llp/    

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

Microblog  h"ps://twi"er.com/Web2LLP    

       Third  stage  

Blog  h"p://dica-­‐lab.org/web2llp/    

Improving web strategies & maximizing social media presence of LLP projects �

       Specific  aims  of  the  project  

Microblog  h"ps://twi"er.com/Web2LLP    

       Third  stage  

Blog  h"p://dica-­‐lab.org/web2llp/    

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