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BUILDING THE MOVEMENT SOCIAL MEDIA TOOLS FOR SUCCESSFUL ADVOCACY
Nick Westergaard | September 2011
photo via colindunn / Flickr
Look at lessons learned
Message MattersCommunity Organizing
Online + OfflinePlay to Strengths
Social as SpinDonations
Secret Weapon
...is that if your brand does not have a belief, if it does not have a soul and does not correctly architect its messages everywhere it touches consumers ...
... it can become irrelevant. It can be ignored, or even
become a focal point for online contempt.”
– Lee Clow
“THE REALITY OF THE NEW MEDIA WORLD ...
It is less costly to intervene earlier rather than laterThe average cost to incarcerate someone in Iowa is $31,517 per year where as the average cost of mentoring someone in the Children of Promise programs is just $1,133 per year. Prevention can reduce our tax burden.
SOCIAL ‘MAP’
SUPPORTER ENGAGEMENT & ORGANIZATION- Share news stories- Invite to events- Share YouTube content
SUPPORTER ENGAGEMENT/MEDIA SPIN- Breaking news; real-time conversations- Live coverage of campaign media events- Interface with news media- Share YouTube content
BRAND/MESSAGE BUILDING CONTENT HUB- Building the brand- Aggregating news
BRANDING- Building the brand- Video coverage of news events
photo via michael muccioli / Flickr
“I don’t think broad change is likely to happen exclusively online”
RT @ghennigan: 21-only forum focuses on safety http://is.gd/fdsaq // Great summary Gregg!
21makessense @bergus Yeah. @KCRG @press-citizen @gazetteonline
Councilor Susan Mims is asking what solutions Mondo's group actually has ... Limiting keg sales he says (Mims: I'm not sure you can do that)
Mondo closing statement: "21 is an easy fix." OK. Good. Let's keep it in place.
Someone in audience just asked, "If bar owners care - are any others here?" No one responded. Actions speak louder than words.
@bergus @ghennigan We need to make sure we are noting qualitative comments vs quantitative data. We can't let anecdotal info cloud facts.
@meghannkay Thanks for your support!
Just saw a @21MakesSense ad on CNN! Awesome! 7 days!
Re-capMessage MattersCommunity Organizing
Online + OfflinePlay to Strengths
Social as SpinDonations
Secret Weapon