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Bruce Rindler, Associate Director Ron Clark, Senior Lecturer. Five Tools for Successful Program Proposals. Introduction. CELOP / Boston University Introducing the Presenters Workshop Overview Set of tools Presentation + Practice. The Five Tools. #1 Program Proposal Process Diagram - PowerPoint PPT Presentation
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Boston University Slideshow Title Goes Here
Bruce Rindler, Associate Director
Ron Clark, Senior Lecturer
Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Introduction
TESOL 2011: Five Tools for Successful Program Proposals
• CELOP / Boston University
• Introducing the Presenters
• Workshop Overview
• Set of tools
• Presentation + Practice
Boston University Slideshow Title Goes Here
The Five Tools
#1 Program Proposal Process Diagram
#2 SWOT Analysis
#3 Ansoff Matrix
#4 Internal Proposal Review Form
#5 Proposal Checklist
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
CELOP Enrollment 1976 - 2010Total Over 35 Years = 48,030 Students
TESOL 2011: Five Tools for Successful Program Proposals
1976 2010
En
roll
men
t
Boston University Slideshow Title Goes Here
Program Categories
Mostly Integrated
Off-cycle
Professional Programs
Off-site
On-line
Tutorials
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Mostly Integrated
TESOL 2011: Five Tools for Successful Program Proposals
Foundation Year Programs for Turkish and Saudi universities
Study Abroad Programs for Japanese university students
English Enrichment Program for Mexican university professors
Boston University Slideshow Title Goes Here
Off-Cycle - Short-term Language Plus
TESOL 2011: Five Tools for Successful Program Proposals
Community service for a Japanese university
American culture modules for German university TEFL students
ASL for a Japanese university
Academic orientation for Fulbright scholars
Sheltered business course for Italian university
Boston University Slideshow Title Goes Here
Professional Programs
TESOL 2011: Five Tools for Successful Program Proposals
EFL teacher training for Ministry of Education Taiwan
Teacher training for Comunidad de Madrid bilingual teacher initiative
ITF training for graduate students at BU
CALL training for Boston TESOL professionals
Boston University Slideshow Title Goes Here
Off-Site
TESOL 2011: Five Tools for Successful Program Proposals
English training for professors at university in Colombia
Legal English training for lawyers in Japan
Teacher training in St. Petersburg, Russia
English training for lab workers at BU Medical Center
Writing course for students at BU School of Public Health
Boston University Slideshow Title Goes Here
On-Line
TESOL 2011: Five Tools for Successful Program Proposals
On-line course in English for health and medical professionals (developed but never ran)
On-line writing support course for CELOP graduates (pilot, not repeated)
Boston University Slideshow Title Goes Here
Tutorials
TESOL 2011: Five Tools for Successful Program Proposals
Executive training
Foreign diplomats and dignitaries
Special needs students
Boston University Slideshow Title Goes Here
Sure we can do that! (Can’t we?)
Only if you have a plan.
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #1: Program Proposal Process
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
How do you know what to do?
The light goes on? You read it in a book?
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #2: Idea DevelopmentSWOT Analysis
TESOL 2011: Five Tools for Successful Program Proposals
Strengths
Opportunities Threats
Weaknesses
Boston University Slideshow Title Goes Here
Tool #2: SWOT Analysis - Strengths
City of Boston
Boston University - integrated
30+ years of experience
CEA Accreditation
Diversity of population
Well-developed IT resources
Faculty with strong credentials
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #2: SWOT Analysis - Weaknesses
Part of large organization
Bureaucratic imperatives
Financial restrictions
Decision-making system
Older faculty
Spread thin
Limited space
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #2: SWOT Analysis – Opportunities
Political unrest
Saudi scholarship programs
Obama/Japanese agreement
UK/Australia cutting back
Chinese student explosion
New university provost
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #2: SWOT Analysis – Threats
Political unrest
New university Provost
Competition from lower cost options
English instruction moving overseas
SEVIS implementation
Many eggs in two baskets
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #2: SWOT Analysis Activity
TESOL 2011: Five Tools for Successful Program Proposals
Strengths
Opportunities Threats
Weaknesses
Boston University Slideshow Title Goes Here
Draft a Proposal
TESOL 2011: Five Tools for Successful Program Proposals
THEPROGRAM
Boston University Slideshow Title Goes Here
Tool #3: Ansoff Matrix - Establish a direction
Existing Products New Products
Existing Markets Market Penetration Product Development
NewMarkets Market Development Diversification
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #3: Ansoff Matrix
Market Penetration
Keep, defend, nurture current programs and clients
Proposals would:
Enhance quality and services
Add new building or staff
Renovate curriculum
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #3: Ansoff Matrix
New Product Development
Study Abroad at BU
English for Science and Technology
Test preparation
On-line post-graduation tutor
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #3: Ansoff Matrix
New Markets
Brazil
Kazakhstan
Untapped BU departments
US universities without IEPs
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #3: Ansoff Matrix
Diversification
CALL training
Internship program
Career center
Part-time evening program
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Should we go ahead or not?Is there a better way to make a decision than
flipping a coin?
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Should we go ahead or not?The deal was that Hillary could make the first
five decisions.
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #4: Internal Proposal Review
Major Criteria:
Financial impact
Mission coherence
Extended benefit
Resource capability
Impact on existing programs
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #4: Internal Proposal Review
Other Criteria:
External perception
Professional development
Serves a greater good
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Criteria: Financial impact
Establish minimum revenue and margin
Margin can be less with greater revenue
Is it worth doing?
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Criteria: Mission coherence
Maintain consistency with institutional mission
Leverage program’s expertise
Build on core competencies
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Criteria: Extended benefit
Lasting relationship
More than a one-shot program
Potential expansion to other institutions
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TESOL 2011: Five Tools for Successful Program Proposals
Criteria: Resource capability
Human – teachers, admin support, collaborators, specialists
Infrastructure – classroom space, housing, technology
Organizational – flexibility, legality, calendar fit
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Criteria: Impact on existing programs
Diversifies population
Feeds special classes
Adds resources
Stabilizes enrollment
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Criteria: External perception
Strengthens position within host institution
Strengthens relationships with current partners
Enhances reputation globally
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Criteria:Promotes professional development Motivates teaching staff
- New students, tasks and travel
Teachers/staff develop new skills
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Criteria: Serves a greater good
Program for an underserved population
Social responsibility
Cross cultural training for anyone
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Tool #4: Internal Proposal Review Activity
Apply these criteria to a program you have in mind, or one of the samples in the packet.
Boston University Slideshow Title Goes Here
TESOL 2011: Five Tools for Successful Program Proposals
Writing the Proposal
Translate the Internal Proposal to a proposal
for our partner
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist
Purpose - What
Need - Why
Procedures - How
Evaluation – Prove it works(ed)
Qualifications – Why us
Budget – What it will cost
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist Example
Purpose
1. SABIC Foundation Year Program: Provide English training and academic orientation to prepare high school graduates for success as undergraduates in US universities.
2. IIE/Fulbright Orientation: Provide cultural orientation to incoming Fulbright scholars to prepare them for their placements.
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist Example
Need
1. SAUDI High School preparation was insufficient.
2. Most Fulbright scholars have never studied in the US and are unfamiliar with customs.
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist Example
Procedures
1. Details of objectives, classes, services, housing, orientation and activities
2. Details of workshops, meetings, visits, services, housing, orientation and activities
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist Example
Evaluation
1. Teacher written evaluations, student test scores, student evaluations of teachers, acceptance into college, success as a student
2. Student satisfaction surveys, sponsor visit and review, workshop activity sheets, smooth landing at assignment
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist Example
Qualifications
Go back to strengths in SWOT and highlight ones relevant to the proposal.
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist Example
Budget
1. This is a premium program with many extra services to pay for--and priced accordingly.
2. IIE Program is part of a State Department grant and cost sharing is expected. Regulations with government funds also need to be considered.
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Tool #5: Proposal Checklist Activity
TESOL 2011: Five Tools for Successful Program Proposals
Fill in the answers to the questions posed on the Proposal Content Activity Worksheet using the program that you reviewed in the previous activity.
Boston University Slideshow Title Goes Here
Conclusion
Questions or Comments
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Contact Information
Bruce Rindler Ron Clark
TESOL 2011: Five Tools for Successful Program Proposals
Boston University Slideshow Title Goes Here
Financial Criteria
TESOL 2011: Five Tools for Successful Program Proposals
Can the program meet CELOP’s
financial criteria as well as the
partner’s budgetary
constraints?