Social media: Choosing the Most Successful Tools

Coventry 7th/8th November 2013

Presenter: Richard Moreau

This project was financed with the support of the European Commission. This publica>on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa>on contained therein. h5p://www.web2llp.eu

Social media: Choosing the Most Successful Tools Using Social Media to Foster CollaboraFve Work in MulF-‐Disciplinary Cross-‐Border Projects

French teacher as a foreign language

Master in “Learning and development in mul>cultural and mul>lingual

context”

Par>cipated to transla>on of the handbook from the Web2LLP project

Delivered the online webinars on social media for the Web2LLP project

Personal background

Menu of the day

WHICH TOOLS: Which tools to use in order to improve your dissemina>on?

Starters

Main courses

BLOGS: What is it? Efficiency?

TWITTER: What is it? How to use it? Which advantages?

FACEBOOK/GOOGLE+: What is it? How to use it?

LINKEDIN: What is it? How to use it?

Desserts

CURATION: What is it? How to use it?

YOU

Blogs

Facebook/ Google +

Twi5er

LinkedIn

CuraFon

TARGETGROUP

Reaching your target group

YOU Project community

Open community

Slides sharing websites

Blogs CIRC

LES OF TR

UST

Disseminate news of your project

Post some informa>on on which the community can react

Reach a larger audience

Share the material, download and comment on the presenta>ons of

others

Email

Personal page

Personal media tools

Personalised tasks bar

it! P

Adapted from ScoR Leslie (2008)

Which tools

WEB APPLICATIONS

SOCIAL NETWORKS

CONTENT SHARING INFORMATION SHARING

it! P

Adapted from T. Arina (2010)

Which tools

Project ac>vi>es , ideas sharing and invita>on to comments

Online newspaper

Collabora>ve space Exchange of links

Collabora>ve pla]orm in the project or to share the project with the outside world

BLOG

Space for expression

A blog, what is it?

Efficiency of a Blog

SUBJECT: What is

important?

PRESENTATION OF THE SUBJECT

INTERFACE OF THE USER

DISSEMINATION OF THE SUBJECT

AUDIENCE : beyond the bloggers

Efficiency of a blog

Brief messages, (tweets): 140 characters max

Hashtag (#) + word or person

Follow the people who interest you/are relevant to your project!

Interested people become your followers

Overview of all the persons linked to your account Instant messages

TWITTER

Impact on the projects which use Twi5er: be5er disseminaFon, real Fme informaFon

ReducFon to the essence of the content of the tweet

WEB2LLP on Twi5er Hashtag (#) (short lifeFme) to follow the informaFon

Using Twi5er: which advantages?

Pueng in contact people with same interests for the project

Improving the disseminaFon of your project

InviFng people to events organised by the project

PromoFng an acFvity with pages or groups

Sharing the life of your project through pictures, videos, updates…

Chat or private messaging (group opFon FB)

Measure your interacFon with your target audience

Chronology of events

GOOGLE + and FACEBOOK

Virtual gathering of people around a common topic/theme

Exchange/chat direct between members

Open or closed

QuesFons to the group

Showcase of the project

“Likes” go to your acFviFes

Be5er for small audience

Official Open to all

Be5er for a larger public

Ads

GROUP PAGE

Groups and pages: differences

Geeng the best out of your professional network

Detailed informaFon of the project

ParFcipaFng in, or creaFng groups of discussions

Obtaining precise informaFon on the other collaborators

Finding professionals interested in your project

Increasing visibility of the project and its products

LINKEDIN

Public informaFon of the project on LinkedIn

Projects add other projects Customizable Connect it to other social media profiles

GROUP PAGE

Precise defined themes

Share/establish contacts

Open or restrained access

Find answers

Establishing your posiFon as a specialist

Join other groups

Discuss Announce updates

Groups and pages: differences

Most popular social media

More personal aspect

Very customizable

Can be used for publicity

Offer open or private conversaFons

Professional look

Good to develop a network

Can be used for publicity

Offer open or private conversaFons

Brief, precise

Can focus on one type of audience or subject

Shorter lifeFme

To sum up

Hard to manage!!!

Online content curaFon, what is it?

THE SOLUTION !!!

Adapted from hRp://www.netpublic.fr/tag/cura>on/

A website to gather all this informa>on


Online curaFon tools

hRp://www.scoop.it


CURATION

share

volume

analyse

relevance

Adapted from www.sociallyengagedmarke>ng.com

search

Online content curaFon, to sum up

hRp://jobtrakr.com/2012/05/11/networking-‐your-‐way-‐into-‐a-‐new-‐job/ hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa

Sharing Value-‐Added

Content

Building Community Interest

Raising Awareness

Why is online content curaFon valuable?

hRp://paper.li

Examples of online content cura>on tools: paper.li

hRp://www.pinterest.com

Examples of online content cura>on tools: Pinterest

hRp://www.scoop.it

Examples of online content cura>on tools: Scoop.it

hRps://www.diigo.com

Examples of online content cura>on tools: Diigo

ONLINE CURATION

TOOLS!

Adapted from hRp://www.curatecontent.com/cura>on-‐for-‐educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/

Main tools of online content curaFon

www.web2llp.eu www.facebook.com www.twiRer.com www.linkedin.com www.paper.li www.pinterest.com www.scoop.it www.diigo.com

from ScoR Leslie (2008): hRp://www.edtechpost.ca/wordpress/2008/06/18/my-‐ple-‐diagram/ T. Arina (2010), Social Media hRp://www.netpublic.fr/tag/cura>on/ www.sociallyengagedmarke>ng.com hRp://jobtrakr.com/2012/05/11/networking-‐your-‐way-‐into-‐a-‐new-‐job/ hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa hRp://www.curatecontent.com/cura>on-‐for-‐educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/

REFERENCES

Improving web strategies & maximizing social media presence of LLP projects �

Web2LLP

This project was financed with the support of the European Commission. This publica:on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa:on contained therein.

h"p://www.web2llp.eu

Workshop Session 2 -‐ Choosing the Most Successful Tools

Introduc@on

Federico Fragasso Pixel


Why use social media tools?



• Offer a channel to spread informa@on about project results (data, products etc.)




• Facilitate the involvement of Target Groups, making project results more accessible and sharable




• Facilitate the involvement of Target Groups, making project results more accessible and sharable

• Help maximizing the impact of the project on Target Groups



“Network Effect” > Mul@pliers of Informa@on











Features of Social Media Tools





Par@cipa@on



Par@cipa@on

Project Results get benefit from Target Group Feedback



Par@cipa@on

Project Results get benefit from Target Group Feedback

Bo"om up Approach


What to do?


What to do? Social networking is based on interac@on





Be interested, Get involved, Share knowledge



Be interested, Get involved, Share knowledge

Do not simply use SM tools as mono direc@onal channels of communica@on


What to do?


What to do? Your presence on SM tools should be constant







If used in inappropriate way SM tools might reveal unproduc@ve or even “dangerous”


What to do?


What to do?

•  Define results you aim to achieve


What to do?

•  Define results you aim to achieve •  Program frequency, dura@on and intensity of ac@vi@es on SM Tools


What to do?

•  Define results you aim to achieve •  Program frequency, dura@on and intensity of ac@vi@es on SM Tools

•  Define clearly tasks and roles of each partner


Web2LLP



Workshop Session 2 -‐ Choosing the Most Successful Tools

Case Study -‐ The Web2LLP Project

Federico Fragasso Pixel


The Web2LLP Website





The Web2LLP Website




Creates bridges (reciprocal links or embedding) between different social media profiles/groups used in the framework of the project, in order to achieve “network effects”


Specific aims of the project


Specific aims of the project First stage



• Search for valuable resources that can be of interest for Target Groups / improve partners’ knowledge of the topic

• Organize, store and share this informaPon

• Build a community of interest around it

First stage





Social Bookmarking Tool https://groups.diigo.com/group/web2llp


Specific aims of the project Second stage



• Collect Good PracPces in order to illustrate the Project potenPal to Target Groups

• Create training material that could be self-‐paced, presented in an appealing way and potenPally exploitable aRer the term of the project

Second stage





Media Sharing Tool



Media Sharing Tool 15 Interviews with experienced Project Managers http://www.web2llp.eu/videos



Media Sharing Tool 15 Interviews with experienced Project Managers http://www.web2llp.eu/videos 27 Video Tutorials http://www.web2llp.eu/tutorials



Media Sharing Tool 15 Interviews with experienced Project Managers http://www.web2llp.eu/videos 27 Video Tutorials http://www.web2llp.eu/tutorials

On-‐line course recordings http://www.web2llp.eu/training/online





Slide Repository



Slide Repository Power points of on-‐line course http://www.slideshare.net/Web2LLP


Specific aims of the project Third stage



• Keep Target Groups updated about project acPviPes / achievements / results

• Boost the community of interest around the project

Third stage


Specific aims of the project Third stage



Microblog h"ps://twi"er.com/Web2LLP

Third stage




Third stage




Third stage

Blog h"p://dica-‐lab.org/web2llp/




Third stage





Third stage





Third stage


Rss Feed h"p://www.web2llp.eu/rss.xml

Technology

Social media: Choosing the Most Successful Tools