Search Engine Optimization (SEO) Training Presentation

SEO TrainingNo Country for Old Websites

Presented by Aaron Bramley and David J. Neff@aaronmsb and @daveiam

aaron@ridgewoodpr.comdavid@ridgewoodpr.com

SEO stands for Search Engine Optimization.

The process of making sure that your Website shows up in search engines via the natural

or un-paid ("organic") search results.

SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search

engines.

In very very plain terms:

How do search engines work?

How do people find things on the Web?

How do we make your site stand out?

How do you rank...

What is your Web site about?

What does your content look like?

Who links to you? Are you a PhD? Or just a B.S.?

Some Issues with Searching

84% of searchers never make it past page two of Google

65% of people never click paid ads

33% of all searches are for two words

26% are for three words

21% more than four words

Just 20% are for a single word

How do we prepare the recipe?

We need the ingredients first

D-A-D

Discovery

Attractiveness

Deployment

Discovery of Keywords

Keywords define who you are

- What are your competitors doing?

- Who are they?

- How do people find them?

- What is the world searching for?

http://www.google.com/insights/search/#

Exercise

What would you search for?

- How do I volunteer for BFAS in NY

- How do I volunteer for BFAS in LA

- How do I adopt a Carin Terrier

- How do I adopt in Austin, TX

- How do I adopt a Rabbit

Write out Keywords/Phrases

Attractiveness

We have limited ammunition....?

Keyword Popularity

- How do people find your site? Not just keywords but Key Phrases

Keyword Competitivness

- Who are you up against?

Deployment

- All the world's a TXT Block

- Keyword Prominence

- Keyword Proximity

- Keyword Density

- Keyword Splitting

All this turns into writing

What do I need to change?

Page Title – What's Sexy?

The C Shape

The Breadcrumb up top

What's the Header

Body Text

Image Alt Tag

Internal Links

Outbound Links

Writing for the Web

- Journalistic Style vs Web Style

- What people read versus what robots read

- How to include key words and phrases?

So Let's write for the Web

- Break into groups

- Write a Two Paragraph Article on a Topic

How Does Social Fit In?

How Does Social Fit In?

Fresh content drives traffic andcreates inbound links

How Does Social Fit In?

Fresh content drives traffic andcreates inbound links

• Fresh content = Blog, Flickr, YouTube

How Does Social Fit In?

Fresh content drives traffic andcreates inbound links

• Fresh content = Blog, Flickr, YouTube

• Drives traffic = Social networks

How Does Social Fit In?

Fresh content drives traffic andcreates inbound links

• Fresh content = Blog, Flickr, YouTube

• Drives traffic = Social networks

• Inbound links = Improved ranking

How Does Social Fit In?

http://www.youtube.com/bestfriendsvideos

http://www.flickr.com/photos/bf_photos/

The Future of Search

Hey Christopher Columbus!

- Geolocation Apps

- Google Maps

- Google Local Businesses (copy the wedding photogs)

- Google Earth

- (KML) added to the root of your site #NERDS!

Why not have an entire Maps page showing local partners?