View
91
Download
1
Category
Preview:
DESCRIPTION
The mobile app industry is evolving and as it does, brands are adopting new technologies, but how many of them are using things like push notifications and how well are they being used?
Citation preview
Push to Start
Million apps in Google Play and App StoreCanalys
Billion app downloads in 2013ABI Research / Portio Research
Billion dollars in revenue
ABI Research
of apps are downloaded and
opened once EVERsource: Localytics
How many of you have appsyou don’t use?
Engage/ɪnˈgeɪdʒ,ɛn-/
verb
occupy or attract someone's interest or attention
participate or become involved in
256 bytes
short message
wakes up the phone
Push Notifications candouble user retention!
and drive 540% increasein daily app opens
Is this enough?
Understand your Customers
Campaign Triggers
PERSONALISED
RELEVANT
APPROPRIATE
Make Sure your Messaging is…
The Omni-Channel Tree
Where will we go next?
Rich Multi-Media
Two-Way Dynamic
In-App Chat
The Possibilities are Endless!
Simple Push Rich HTML5
Two-Way Chat
Geo-Location
Beacon Sharing
SMS Data Forwarding
Recommended