Presentational devices

By the end of the lesson, we shall:

1. Understand what presentational devices are in advertisements.

Identify all the presentation elements in your advertisement:

Who is the targetaudience?

How do you know?

Identify all the presentation elements in your advertisement:

Cute little girl – ribbons/flower/dress upwearing bright colours

slogan

white on bluewriting

Clear heading

Who is the targetaudience?

How do you know?

Identify all the presentation elements in your advertisement:

1. Colours2. Picture/cartoon/illustration3. Headings4. Sub-headings5. Caption6. Table7. Graphs8. Columns9. Map10. Speech bubbles/interesting shapes11. Product12. Celebrity13. Angles14. Text boxes15. Font size16. Bold/italics/underline/capital letters17. Font type18. Endorsements e.g. 2012 Olympic symbol19. E-mail addresses20. Samples21. Slogans22. ‘Grey pages’ – too much information

Identify all the presentation elements in your advertisement:

1. Colours2. Picture/cartoon/illustration3. Headings4. Sub-headings5. Caption6. Table7. Graphs8. Columns9. Map10. Speech bubbles/interesting shapes11. Product12. Celebrity13. Angles14. Text boxes15. Font size16. Bold/italics/underline/capital letters17. Font type18. Endorsements e.g. 2012 Olympic symbol19. E-mail addresses20. Samples21. Slogans22. ‘Grey pages’ – too much information

Why do advertisers usethese presentational devices?

How to write about a presentational device:

The visual picture of the tropical shoreline shown in ‘The Dominican Republic’ advert has connotationsof a harmonious place, untroubled, stress free, secluded and restful; all the qualities a personis after when they are on holiday.

The blue ocean is isolated, with no people featured; this suggests that this would be the perfectescape from the rat race. The palm trees supports the idea of an idyllic breakaway.