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Slides for a speech at the St Louis Product Camp 3/14
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How to get the best trade press product reviews
STL Product Camp3/14
David Strom @dstrom david@strom.comhttp://Strominator.com
No follow up after initial inquiry
Don’t turn any interested parties down
Don’t pile on the people on
your conference call
Have a real budget for reviews
Know thy reviewer
Understand the test bed
Set up a hotline
What is the beta policy?
Understand the art of following up
Know what this is? Then USE IT!
Badgering the witness reporter
Where you can find me
• david@strom.com• Strominator.com (for clips)• Webinformant.tv (for video reviews)• Twitter: @dstrom• LinkedIn.com/in/davidstrom• 314 277 7832 if you must
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