How to get the best trade press product reviews

STL Product Camp3/14

David Strom @dstrom david@strom.comhttp://Strominator.com

No follow up after initial inquiry

Don’t turn any interested parties down

Don’t pile on the people on

your conference call

Have a real budget for reviews

Know thy reviewer

Understand the test bed

Set up a hotline

What is the beta policy?

Understand the art of following up

Know what this is? Then USE IT!

Badgering the witness reporter

Where you can find me

• david@strom.com• Strominator.com (for clips)• Webinformant.tv (for video reviews)• Twitter: @dstrom• LinkedIn.com/in/davidstrom• 314 277 7832 if you must