DIY Social Media Management

DIY TOOLS FOR SOCIAL MEDIA MANAGEMENT

AGENDA

Listening Dashboard Content Map Content Calendar DIY Tools

LISTENING DASHBOARD

Save time looking for news Monitor multiple channels at once Track your organization and your cause Create a shared tracking space for your

team or whole organization

LISTENING WITH RSS

LISTENING WITH RSS

LISTENING WITH RSS

Twitter search News sites Blogs and blog networks

Technorati Digg Blogpulse Boardreader

LISTENING WITH ALERTS

LISTENING WITH TWITTER

LISTENING DASHBOARD

LISTENING DASHBOARD

USING THE DAHSBOARD

USING THE DASHBOARD

USING THE DASHBOARDHSUS is tracking:

Their own name including acronyms, misspellings

Current issues that people are talking about

Detractors and Competition

Prominent people in their org

CONTENT MAP

STEP 1: CONTENT

Examples:Program or service updates/changesStaff announcementsJobs Volunteer opportunitiesFundraisersEvents

STEP 2: GOALS

Examples:Increase visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild community

STEP 3: OUTLETS

Examples:Newsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlog

CONTENT MAP TEMPLATE

>> Get this template! http://bit.ly/DIYtemplate

USING THE CONTENT MAP

Staff create content, events, media Reference content map Share content with appropriate staff

for posting to channels Make notes for tracking Update map as necessary Use regularly for meetings and planning

CONTENT CALENDAR

Easy reference Coordinated messages Supports tracking and segmenting

Ensure people receive appropriate amount of messages

Create multiple touchpoints ID traffic sources

CONTENT CALENDAR TOOLS

Google calendar Divvy Shared calendar of your preference!

CONTENT CALENDAR TIPS

Create a format Ie: Message (STAFF) – Segments, Details

Use color codes if possible Use all-day and timed events

All-day for emails Specific time for social media posts All-day for blog posts

SOCIAL MEDIA METRICS

Track against organization goals Update it weekly Track over time for trends and

comparison Create goals for yearly and average Include notes to provide context

GOOGLE ANALYTICS

ALERTS

METRICS TRACKING TEMPLATE

Get this template! http://bit.ly/DIYmetrics

DIY TOOLS - FREE

Google Apps Tweetdeck, Hootsuite Bit.ly Netvibes Google Analytics Storify

DIY TOOLS – TOOL SPECIFIC

Twitalizer 14blocks booshaka EdgeRank Klout

DIY TOOLS – LOW COST

Hootsuite Pro CoTweet Small Act’s Thrive Spredfast Sprout Social

QUESTIONS?

Email: amy@nten.org Twitter: @amyrsward Web: http://nten.org Blog: http://amysampleward.org

RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-base/http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.htmlhttp://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-smms/

http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/

http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/