Determining target market

Determining Target MarketPool and Spa Survey

Total Respondents: 174

Do you own any of the following? (select all that apply)

In-ground swimming

pool24%

Above-ground swimming

pool21%

Smaller "splasher" pool, with pump and filter

9%

Spa or hot tub18%

None of these28%

How long have you owned your pool/hot tub?

Less than a year29%

1 - 3 years35%

3 - 7 years23%

More than 7 years13%

How often is the water in your pool or hot tub tested?

Daily5%

2 - 3 times per week20%

Weekly36%

Less than once per week17%

Do not test22%

Which is your primary testing method -- testing the water yourself, having a pool service test the water, or taking a sample to a pool/spa store?

Testing the water myself77%

Having a pool service test the

water15%

Taking the sample to the store8%

What type of sanitizer is used in your pool?

Chlorine83%

Bromine5%

Salt Sys-tem6%

Mineral/Natures2/Frog6%

None1%

Has your testing frequency changed since you first purchased your pool or hot tub?

Yes, it has in-

creased

13%

Yes, it has decreased26%

No, it has stayed the same61%

What do you currently use to test the water in your pool/spa?

Test strips58%

Liquid kit32%

Test meter9%

Other1%

What brand(s) of testing product do you use? (select all that apply)

AquaChek36%

BioGuard20%

hth7%

Insta-Test12%

LaMotte4%

Leisure Time4%

Pool Check

8%

Taylor2%

Other5%

Where do you purchase your testing products?

Pool/Spa store40%

Mass merchant (Wal-mart, Kmart, Home Depot, Lowes,

etc)47%

Catalog/On-line11%

Other2%

What are the 2 primary reasons for owning your pool/hot tub?

Entertaining19%

Place for family/children to play

20%

Exercise11%Fun

25%

Convenience3%

Aesthetics1%

Relaxation20%

Other2%

Which of the following statements do you agree with?

I find basic

pool/spa m

aintenance to

be a hassle

I trust

my pool/s

pa store

clerk

for water c

are advic

e

Test str

ips are

easier t

o use th

an liquid ki

ts

Maintaining a pool/s

pa is exp

ensive

I take

pride in

keeping th

e water c

lean and clear

Liquid ki

ts are

more

accura

te than te

st str

ips0

10

20

30

40

50

60

70

80

90

65

42

70 70

83

22

What is your gender?

Male46%

Female54%

Please Select Your State from the List

Alabama

Arizona

Californ

ia

Connecticu

t

Florid

a

Hawaii

Illinois

Iowa

Kentucky

Maine

Massa

chuse

tts

Minneso

ta

Miss

ouri

Nebraska

New Hampsh

ire

New Mexic

o

North Caro

lina

Ohio

Oregon

Rhode Island

South D

akota

Texas

Vermont

Wash

ington

West

Virginia

Wyo

ming0

2

4

6

8

10

12

14

16

18