Creating a Professional Brand that People will Remember Using LinkedIn

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You've joined LinkedIn... now what? Whether you've actively been using LinkedIn for a while or you've simply put up a profile and have done nothing with it, chances are you can easily do more.Are you using LinkedIn to promote your Professional Brand?What is google returning when people search on your name?Don't keep missing some simple strategies to help you better utilize LinkedIn to create a really professional brand that people will remember.

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Creating A Professional Brand That People Will Remember Using

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started in 2011

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started in 2011

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started in 2011

What is a Brand?

Your Brand

The thoughts and feelings when people hear your name or look

at your photograph?

Your Brand

“Your brand is what people say about you when you’re not in the

room.” Jeff Bezos

What do you check before you meet with a client for the first

time?

Word Cloud Websites

http://www.wordle.net

http://www.tagcrowd.com/

http://careerpivot.com/topics/nia/

Resources for Keywords

Job Descriptions

Recommendations

Testimonials

Corporate Websites

LinkedIn Picture

LinkedIn Headline

Headline120 Characters

LinkedIn Headline

Headline120 Characters

LinkedIn Summary

Brand Story

2000 Characters

Action Items1. Develop a list of words and phrases that brand you

2. Have a picture taken of you that properly brands you

3. Write a LinkedIn Headline that properly brands you

4. Write your brand story

5. Check your public LinkedIn profile

The Art and Science of Using LinkedIn

http://careerpivot.com/linkedin-workshops/

Career Pivot ContactTwitter - @CareerPivot

http://www.Facebook.com/CareerPivot

http://www.LinkedIn.com/in/MrMiller

http://CareerPivot.com/

Marc@CareerPivot.com