Social Media Report - Biscuit Brands (India Region)

Top Biscuit Brands on Social Media April 1st – April 30th 2016

Biscuit Brands: Social Media Report

This Report looks at how

Biscuit Brands (India Region) performed on Social Media between

April 1st – April 30th, 2016

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Comparison of

BISCUIT BRANDS (India Region)

Facebook Pages

Apr 01, 2016 - Apr 30, 2016

Oreo India had the largest fan base of 3,937,074 while Britannia Good Day showed the highest fan growth of 3.66%.

-0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K

Gro

wth

%

Number of Fans

McVitie's India Britannia Good Day Oreo India Sunfeast Dark Fantasy Unibic Cookies

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

McVitie's India Unibic Cookies Oreo India Britannia Good Day Sunfeast Dark Fantasy

Countries < 2% Other Countries India Other Countries

Fans - Geography

Britannia Good Day had the highest PTAT of 19.50% as a percentage of its average number of Fans during this time period.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

McVitie's India Britannia Good Day Oreo India Sunfeast Dark Fantasy Unibic Cookies

Conversations

Britannia Good Day published the greatest number of posts (68). Britannia Good Day had the highest average engagement,

with a score of 887.

0 10 20 30 40 50 60 70 80

0 100 200 300 400 500 600 700 800 900 1000

Britannia Good

Day

Sunfeast Dark

Fantasy

Unibic Cookies

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Britannia Good Day received the most number of Likes (272,003), Britannia Good Day got the most number of Comments

(1,328) and Britannia Good Day had the most number of Shares (1,456).

Engagement Breakdown

0 50000 100000 150000 200000 250000 300000

Shares

Comments

Likes

Unibic Cookies

Sunfeast Dark

Fantasy

Britannia Good

Day

Most Engaging Brand Posts Unibic Cookies

18-APR-16, MON 4:30AM

Start your day with the high fibre bicalicious

Unibic #Multigrain #cookies!

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 15,660 39 11 Uncategorized

Unibic Cookies

14-APR-16, THU 6:13AM

Now you know why Unibic’s #Multigrain

#cookies are the most Bicalicious of them

all!

Britannia Good Day

13-APR-16, WED 7:56AM

Announcing our daily winners for today!

Congratulations to Ankur, Babit and Pavni

for winning KXIP m ..

ENGMT

.

LIKES COMMENTS SHARES SENTIMENT

1,000 9,081 12 4 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 37,760 136 34 Uncategorized

Most Engaging Brand Posts Britannia Good Day

12-APR-16, TUE 9:29AM

Are you geared up to go nuts this Cricket

Season? Get out your crazy headgears and

go nuts with the ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 48,424 166 218 Uncategorized

Britannia Good Day

11-APR-16, MON 10:00AM

Best of Luck, Kings XI Punjab! Here’s

wishing the team a good start!

#GoodDayForANuttyIndia

Britannia Good Day

11-APR-16, MON 8:27AM

Have you tried the Britannia Good day

Chunkies new ₹30 pack?

ENGMT

.

LIKES COMMENTS SHARES SENTIMENT

1,000 29,880 70 44 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 30,527 217 396 Uncategorized

Britannia Good Day published the most with 63 posts, among the brands analyzed.

39%

0% 37%

24%

0%

Britannia Good Day

McVitie's India

Sunfeast Dark Fantasy

Unibic Cookies

Oreo India

Share Of Voice – Volume of Posts

Britannia Good Day received the largest volume of Likes (272,003), among the biscuit brands studied.

90%

0%

1%

9%

0%

Britannia Good Day

McVitie's India

Sunfeast Dark Fantasy

Unibic Cookies

Oreo India

Share Of Voice – Likes

Britannia Good Day received the largest volume of Comments (1,328), among the brands we looked at.

89%

0% 5%

6%

0%

Britannia Good Day

McVitie's India

Sunfeast Dark Fantasy

Unibic Cookies

Oreo India

Share Of Voice – Comments

Britannia Good Day received the largest volume of Shares (1,456), among the brands studied here.

87%

0% 10%

3%

0%

Britannia Good Day

McVitie's India

Sunfeast Dark Fantasy

Unibic Cookies

Oreo India

Share Of Voice – Shares

During this time period, #GoodDayForANuttyIndia was the most engaging campaign run by Britannia Good Day. 44 posts were

published as part of this.

0

100

200

300

400

500

600

700

800

900

1000

#GoodDayForANuttyIndia(Britannia Good Day)

Engagement Score

Number of Posts

Campaign Comparison

Analysis of

Britannia Good Day Facebook Page

Apr 01, 2016 - Apr 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

262,940 9,272 3.66% India

Britannia Good Day

Engagement Score

887

Total Posts

63

Total Likes

272,003

Total Comments

1,328

Total Shares

1,456

Most Engaging Content Type

Question to fans

Least Engaging Content Type

Contest

Most Prolific Content Type

Contest

Most Engaging Campaign

Free recharge from

FreeCharge worth Rs.10!

Most Recent Campaign

#SmileForAGoodDay

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

248K

250K

252K

254K

256K

258K

260K

262K

264K

31-Mar 7-Apr 14-Apr 21-Apr 28-Apr

Fan Growth

Total Fans

262,940

New Fans

9,272

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr

Britannia Good Day had an average engagement score of 887 and a highest of 1000.

Community Analysis

Britannia Good Day fans are largely from India followed by United Arab Emirates.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K

India

United Arab Emirates

United States

Saudi Arabia

Malaysia

Pakistan

Bangladesh

Qatar

Canada

0

1

2

3

4

5

6

7

8

9

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr

Brand Posts

Top keywords used Frequency

cricket 25

ContestAlert 22

GoodDayForANuttyIndia 21

nutty 20

Congratulations 18

10%

90%

Brand Participation Brand Non Participation

35%

4%

61%

Posititve Negative Neutral

Brand Posts - Engagement

Britannia Good Day responded to 6 conversations generated by

the 63 Posts they published.

Britannia Good Day receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

13-APR-16, WED 7:56AM

Announcing our daily winners for today!

Congratulations to Ankur, Babit and Pavni for

winning KXIP m ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 37,760 136 34 Uncategorized

12-APR-16, TUE 9:29AM

Are you geared up to go nuts this Cricket

Season? Get out your crazy headgears and

go nuts with the ..

11-APR-16, MON 10:00AM

Best of Luck, Kings XI Punjab! Here’s

wishing the team a good start!

#GoodDayForANuttyIndia

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 48,424 166 218 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 29,880 70 44 Uncategorized

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60

0 200 400 600 800 1000 1200

Photos

Videos

Links

Plain Text

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Most of Britannia Good Day posts were around 'Contest', and posts around 'Question to fans' received the highest

engagement.

Content Intel

0 5 10 15 20 25 30 35 40 45 50

0 200 400 600 800 1000 1200

Ad Campaigns

Recipes/Product Updates

Contest

Question to fans

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Intel – 3 most recent campaigns

Apr 01, 2016 - Apr 30, 2016 Entire Campaign

0 10 20 30 40 50

0 200 400 600 800 1000

#GoodDayForANuttyInd

ia

#ClickASmile2015

#WomensDayEveryday

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40 50

0 200 400 600 800 1000

#GoodDayForANuttyIndi

a

#ClickASmile2015

Number of Posts

Engagement Score

Engagement Score Number of Posts

Analysis of

Sunfeast Dark Fantasy Facebook Page

Apr 01, 2016 - Apr 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,584,506 -1,700 -.11% India Mostly Young, Male and

Single

Sunfeast Dark Fantasy

Engagement Score Total Fan Posts

11 4

Total Posts Brand Response Rate

60 0.00%

Total Likes Avg. Reply Time

3,853 0 sec

Total Comments General Sentiment

69 Neutral

Total Shares

168

BRAND POSTS FAN POSTS

Brand Overview

1,584K

1,584K

1,585K

1,585K

1,586K

1,586K

1,587K

31-Mar 7-Apr 14-Apr 21-Apr 28-Apr

Fan Growth

Total Fans

1,584,506

New Fans

-1,700

Engagement

0

250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr

Sunfeast Dark Fantasy had an average engagement score of 11 and a highest of 19.

Community Analysis

Sunfeast Dark Fantasy fans are mostly Young, Male and Single Sunfeast Dark Fantasy fans are largely from India followed by

Bangladesh.

Fan Demographics Distribution of Fans

64%

36%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60% 80%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

India

Bangladesh

Pakistan

United States

United Arab Emirates

Saudi Arabia

Vietnam

Nepal

Canada

Japan

0

1

1

2

2

3

3

4

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr

Brand Posts

Top keywords used Frequency

cookie 33

chocofills 30

DarkFantasy 26

DarkFantasyDelights 19

vanillacreme 11

3%

97%

Brand Participation Brand Non Participation

67% 3%

30%

Posititve Negative Neutral

Brand Posts - Engagement

Sunfeast Dark Fantasy responded to 2 conversations generated

by the 60 Posts they published.

Sunfeast Dark Fantasy receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

22-APR-16, FRI 1:46AM

Be the change you wish to see in this World.

#DarkFantasy #HappyEarthDay

ENGMT. LIKES COMMENTS SHARES SENTIMENT

32 170 0 13 Positive

21-APR-16, THU 8:33AM

Who said dreams can't come true? Here is

your ideal chance of living a dream to be the

filmmaker.

Wa ..

13-APR-16, WED 8:30AM

Adding a #vanillacreme #cookie to a cake

is like turning a meeting to a party!

#DarkFantasyDelights

ENGMT. LIKES COMMENTS SHARES SENTIMENT

32 184 0 11 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

27 134 8 8 Uncategorized

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60

0 5 10 15 20

Photos

Links

Videos

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10 12

0 5 10 15

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

में टाइम तो लगता 1

आप अपन े 1

Sponcer 1724154

kahi

1

रुपए ममल 1

monthly 20,000 1

User Posts

0

1

1

2

2

3

1-A

pr

2-A

pr

3-A

pr

4-A

pr

5-A

pr

6-A

pr

7-A

pr

8-A

pr

9-A

pr

10

-Ap

r

11

-Ap

r

12

-Ap

r

13

-Ap

r

14

-Ap

r

15

-Ap

r

16

-Ap

r

17

-Ap

r

18

-Ap

r

19

-Ap

r

20

-Ap

r

21

-Ap

r

22

-Ap

r

23

-Ap

r

24

-Ap

r

25

-Ap

r

26

-Ap

r

27

-Ap

r

28

-Ap

r

29

-Ap

r

30

-Ap

r

Positive Neutral Negative

Sunfeast Dark Fantasy appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

25%

0%

75%

Posititve

Negative

Neutral

Analysis of

Unibic Cookies Facebook Page

Apr 01, 2016 - Apr 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

108,777 909 .84% India

Unibic Cookies

Engagement Score Total Likes

469 25,270

Total Posts Total Comments

39 97

Total Shares

57

BRAND POSTS

Brand Overview

107K

107K

108K

108K

108K

108K

108K

109K

109K

109K

31-Mar 7-Apr 14-Apr 21-Apr 28-Apr

Fan Growth

Total Fans

108,777

New Fans

909

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr

Unibic Cookies had an average engagement score of 469 and a highest of 1000.

Community Analysis - Distribution of Fans

Unibic Cookies fans are largely from India followed by United States.

0K 20K 40K 60K 80K 100K 120K

India

United States

United Arab Emirates

Saudi Arabia

Malaysia

Canada

Australia

United Kingdom

Nepal

0

1

1

2

2

3

3

4

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr

Brand Posts

Top keywords used Frequency

cookies 12

Unibic Cookies 8

profile picture 4

cover photo 4

Bicalicious 3

3%

97%

Brand Participation Brand Non Participation

27%

0%

73%

Posititve Negative Neutral

Brand Posts - Engagement

Unibic Cookies responded to 1 conversations generated by the 39

Posts they published.

Unibic Cookies receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

18-APR-16, MON 4:30AM

Start your day with the high fibre bicalicious

Unibic #Multigrain #cookies!

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 15,660 39 11 Uncategorized

14-APR-16, THU 6:13AM

Now you know why Unibic’s #Multigrain

#cookies are the most Bicalicious of them

all!

02-APR-16, SAT 10:47AM

Arrange the pieces of the puzzle in the

correct order and tell us in the comments

below! #PuzzleDay

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 9,081 12 4 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

297 49 35 15 Uncategorized

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35

0 100 200 300 400 500 600

Photos

Links

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

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