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Foursquare Presentation
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Heather Fry Kelsie Greenfield
Foursquare
Foursquare was founded by Dennis Crowley and Naveen Selvandurai
Foursquare launched March 11, 2009
Downloadable Application
45 Million Users
Males and Females Equally Represented
50% of Users are Outside of the U.S.A.
Foursquare is a local search and discovery service app which provides a personalized local search experience.
Download App to Smart Phone
Use Foursquare App to “Check-In” at
Restaurants, theatres, or retail stores
Leave notes on the “Check-In” for friends
and others to see about your experience
Check out your friends notes, and
friends “Check-Ins” or “Check-Ins” from
others near by
How To Use Foursquare
Foursquare
Helps User to discover surrounding area’s:
• Best Food
• Best Night Life
• Best Entertainment
Learns User’s tastes and preferences based on Check-In history and searches in order
to help find similar places
Foursquare: User Benefits
Foursquare
User’s expect search results narrowed down to their tastes and likes specifically versus conventional generic, mass search results
User’s expect to be rewarded via Foursquare for their participations
• Discounts
• Social Interactions
• Experience local businesses on a more personal level
Foursquare: User Expectations
Foursquare Charges businesses a fee to be placed on their location graphs and maps.
Foursquare provides Ads based on relevant Check-Ins
Foursquare is selling post Check-In Ad units on a ‘Cost
per action’ basis
• If a user clicks on Ad for more information or Checks-In to that place within 72 hours
• Example: If a user Checks-In at a business and there is Bath and Body Works in the area, the user may get a ‘20% off’ Bath and Body Works Ad on their App
Foursquare: Monetary Strategy
Foursquare
Offer Customer Loyalty Rewards
Engage Customers
Earn Buzz for Products
Connect with
Customers
• Offer Customers Rewards for Loyalty and Earn Customer Appreciation
• Connect Loyal Customers with Special Offers thru Foursquare
• Engage Customers to Unlock Rewards on Foursquare
• Earn Buzz for New Products thru Foursquare contact with customers
Foursquare: Marketing Benefits/Value
Foursquare: Marketing Risks
Foursquare has recently discontinued the “Check-In”, a major attraction to it’s Users
Customer’s have reacted negatively to the discontinuation of “Check-
In” on Foursquare
Foursquare is now making an effort to establish itself as a City guide that includes functions such as:
• A powerful recommendation engine
• A profile builder based on User history and specific tastes
Attractive to Users as a Social
Media App
Foursquare
Foursquare gives Users’ and Businesses a way to
connect in real time
Foursquare provides immediate customer
feedback to Local Business
Foursquare can be used by consumer’s while traveling to find the
best a city has to offer.
Foursquare: Key Benefits
Works Cited
• http://pando.com/2014/06/27/foursquare-finally-comes-up-with-a-monetization-strategy-that-makes-sense/
• http://mashable.com/2011/07/13/foursquare-marketing-campaigns/
• http://mashable.com/2014/08/06/foursquare-8-review/
Foursquare
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