Foursquare Strategies

  • View

  • Download

Embed Size (px)


An overview of foursquare so you can use it effectively for your organization or business. Contact us at for more information, speaking engagements, or consulting services.

Text of Foursquare Strategies

  • 1.Foursquare StrategiesAndy

2. Not Shiny New ToysPowerful BusinessApplications 3. From: 4. From: FastCompany 5. Social Media Planning1. Listen2. Learn3. Strategy4. Tools5. MeasureSocial MediaIs Work 6. Rules for Tools Listen Content is King Find Contacts Engage InvolveExperiment personally, apply professionally 7. What is ? 8. The Case for Organizations Tips, Add Value Offer Specials Marketing Integration Word of Mouth Promotion Build Brand Ambassadors (Insights) 9. Why Check InBecome Mayor of a Venue*Most Check-ins over 60 days*Only one check-in a day counts*Profile pic requiredEarn BadgesEarn PointsConnect with FriendsShare and Receive Insider TipsSave Money with Specials 10. Add FriendsEasy to search for friends on: Gmail Facebook (but not Pages, yet) Twitter One-to-One Friending like FacebookStrong privacy settings help you stay in control. 11. I recommend full organization name hereWhat email will your fans have? Twitter Avatar is a Good Idea 12. Your User Profile Page 13. An Upgraded Brand PageYour fanscan justclick tofollow like theFB Like.No needto acceptfriendrequests! 14. Other Location Based Services -- Gowalla 15. Other Location Based Services -- SCVNGR 16. Other Location Based Services Facebook Places 17. How to Check In Foursquare app for smartphones SMS Text Message Foursquare mobile website Nokia phones with special app!Uses GPS to attain your location and show nearby venues 18. Badges Some have been event-specific. 19. Branded BadgesFollow VisitPA and Shout Follow the Ellen Show 20. Shout Status updatesthat can be made with or withoutyour check-in. Notice you cannow comment on check-ins. 21. PicturesPictures can be left at venues, included in tips, and added to your shout upon check-in.What will you and your guests showcase? 22. Leaderboard 23. Make Your Venue WorkBe Search Friendly Add category Add tipsClaim It (FREE) Add staff Add specials Use Insights 24. Insights 25. Tips Meaningful tips that reflect your brand What would your fans want know Draw connections to related venues 26. Popular tipsthat havebeencompleted bymany aremore likely tobe pushed tofollowers uponcheck-in. 27. TipsPromote your tips by embedding them on your website by grabbing embed code from your user or brand page. 28. StaffBasic Info Staff can be added to one or multiple venues Staff are not eligible to be Mayor Helps encourage visitors to connect with employeesStaff Best Practices Make staff aware of your foursquare presence If running a special, all should know the details andhow to process it Recognize the employee that has helped redeem themost specials each month 29. Specials Scottys BrewhouseHoulihans Indianapolis Granite City BreweryGood specials drive traffic towardyour organizational goals. Rewardthe behavior you want to encourage.Creativity knows no bounds. King Davids Dogs 30. Market It!On-site promo FREE WITH CLAIMED VENUEYou are missing opportunities if you arent linkingto all your social media sites on your homepage. 31. One Click from Connection 32. Facebook and TwitterFacebook App that puts your Venue as a FB Page Tab 33. This microsite was agreat way for the Redskinsto market their efforts. 34. Pictures 35. My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious. 36. Measure Impact 37. Google AlertsSocialMention.comSearch.Twitter.comInfluenceKloutTweetReachTrackingBit.LyGoo.Gl 38. Klout Measures Influenceon TwitterINFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Call to ActionNumber of TweetsResponsesNumber of Posts LikesCommentsRetweetsSharingClick RatesViewsKNOW YOUR INFLUENTIAL FANS FOURSQUARE INFLUENCE To Dos Done by OthersEncourage Them To ShareClick-ThroughsWith Their Friends Shouts to Twitter or Facebook 39. You Dont Have A Choice On Whether Or NotTo DO Social Media; The Choice IsHow Well You DO It.Erik Qualman Author, Socialnomics 40. Andy HustonBe Advised. Rapidly evolving. Have a question,@hust0058need more information, or@4sqIndy want to stay on top of the@4sqChat latest news. Email us!#4sqChat (Mondays at 9p ET)