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Location specific contests to engage and build relations with target community for our client, GoGujarati. GoGujarati is a mobile app for Gujarat people across the world. We decided to do a contest for Ahmedabad and Surat two of the most active Gujarat cities on social media. By the end of these two contests, we saw a total increase in 120 followers and a significant increase in qualititative engagement as well! To know more you can contact us at buzz@digiwhirl.com
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www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
GoGujaratiTwitter ContestsA DigiWhirl Case-Study
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Introduction
GoGujarati is an initiative to bring together the Gujarati community from around the world via the GoGujarati mobile app and other digital platforms including Facebook and Twitter!
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Campaign Ideation
We wanted to connect with the hardcore Gujarati community – who love their Gujarat!
We wanted to create a contest that the community would not only enjoy but would bond with!
Outcome:
We launched region-specific contests“#AmdavadSpecial” and “#TrueSurati”
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Campaign Execution
Special creatives made for each contest
Tagged Ahmedabad, Surat specific groups and influencers, to increase visibility and participation!
Geo-tagging to spread awareness in the right audience
Engage with all contest responses to further connect with the participants
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Results
We see two clear spikes in our followers due to the contests!
Compared to our average daily follower increase, we saw a 7x jump during #AmdavadSpecial & #TrueSurati
#AmdavadSpecial
#TrueSurati
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Results
Quantitative:
The two contests were held in consecutive weeks. In this 2 week period we saw a total increase of 120 followers!
Qualitative:
We connected well with the Gujarati community and we find a deeper engagement & interactivity after the contests
www.digiwhirl.com buzz@digiwhirl.com +91-9004350022
Thank You!
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