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Scott Hample, MBA Baltimore, Maryland (443) 764-5700 scotthample@comcast.net www.linkedin.com/in/scotthample

MARKETING AND DIGITAL ANALYTICS PROFESSIONAL

Preferred Job Titles: Analyst, Senior Analyst, Manager, Senior Manager, Director

Functions: Database Marketing, Data Mining, Direct/Email Marketing, Digital Marketing, Marketing Research

I am a proactive problem solver who enjoys telling a story using numbers.

Results-oriented manager with senior level experience performing Marketing and Web Analytics for B2B and B2C marketing programs. Strong analytical skills in retaining profitable customers and acquiring new customers. Develops solutions to increase profitability and Marketing ROI; segmentation, CRM, tracking trends, modelling data, and executes forecasts. Expert in Big Data and Marketing Metrics.

Competencies:

Database Marketing

Internet Marketing Marketing Research

Marketing Management

Computer Skills Email/Direct Marketing

Data Analytics Web Analytics Primary Research Market Planning MS Access/Excel

Strategy/Campaign Development

Customer Segmentation

Omniture, Google Analytics

Competitive Profiling Lead Generation SQL A/B Testing

Database Development

PPC, SEM and SEO

Customer Satisfaction

Budget Management

Cognos, Business Objects

Manage Campaign Workflow

KPI Dashboards Salesforce.Com Forecasting Supervisory Skills SPSS, SAS KPI Dashboards

Industries:Advertising and Media GovernmentBanking and Insurance Hospitality and RestaurantConsumer Package Goods (CPG) RetailEducation Telecommunications and Utilities

Target Companies:Advertising.com eBay NielsenAerotek Humani Inc. PlanitAgora IMRE R2 IntegratedBGE M&T Bank Sandy Springs BankChesapeake Utilities Marriott T. Rowe PriceChoice Hotels Media Star Promotions The Distinctive EdgeConnections Academy Merkle Under Armour Double Positive New York Life Verizon