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Scott Hample, MBA Baltimore, Maryland (443) 764-5700 [email protected] www.linkedin.com/in/scotthample
MARKETING AND DIGITAL ANALYTICS PROFESSIONAL
Preferred Job Titles: Analyst, Senior Analyst, Manager, Senior Manager, Director
Functions: Database Marketing, Data Mining, Direct/Email Marketing, Digital Marketing, Marketing Research
I am a proactive problem solver who enjoys telling a story using numbers.
Results-oriented manager with senior level experience performing Marketing and Web Analytics for B2B and B2C marketing programs. Strong analytical skills in retaining profitable customers and acquiring new customers. Develops solutions to increase profitability and Marketing ROI; segmentation, CRM, tracking trends, modelling data, and executes forecasts. Expert in Big Data and Marketing Metrics.
Competencies:
Database Marketing
Internet Marketing Marketing Research
Marketing Management
Computer Skills Email/Direct Marketing
Data Analytics Web Analytics Primary Research Market Planning MS Access/Excel
Strategy/Campaign Development
Customer Segmentation
Omniture, Google Analytics
Competitive Profiling Lead Generation SQL A/B Testing
Database Development
PPC, SEM and SEO
Customer Satisfaction
Budget Management
Cognos, Business Objects
Manage Campaign Workflow
KPI Dashboards Salesforce.Com Forecasting Supervisory Skills SPSS, SAS KPI Dashboards
Industries:Advertising and Media GovernmentBanking and Insurance Hospitality and RestaurantConsumer Package Goods (CPG) RetailEducation Telecommunications and Utilities
Target Companies:Advertising.com eBay NielsenAerotek Humani Inc. PlanitAgora IMRE R2 IntegratedBGE M&T Bank Sandy Springs BankChesapeake Utilities Marriott T. Rowe PriceChoice Hotels Media Star Promotions The Distinctive EdgeConnections Academy Merkle Under Armour Double Positive New York Life Verizon
