Satellite Marketing™ - Four

SATELLITE MARKETING™

Using Social Media to Create Engagement@KevinPopovic | @SatelliteMktg

@KevinPopovic | @SatelliteMktg

COMM Plan™

Creating engagement with an audience over time just doesn’t happen. Somebody executed a well thought-out plan.

@KevinPopovic | @SatelliteMktg

COMM Plan™

What + When + Impact + Hours + Budget= Plan

@KevinPopovic | @SatelliteMktg

COMM Plan™

- How you will communicate with your audience.

- Everyone works from the same plan.

- Demonstrates best practices from all types of communications.

- Examine each opportunity to generate the greatest reach, impact and ROI.

@KevinPopovic | @SatelliteMktg

COMM Plan™

@KevinPopovic | @SatelliteMktg

COMM Plan™

@KevinPopovic | @SatelliteMktg

COMM Plan: Building Models- Two types of communications: Direct, Indirect

- Direct: Personal Message, “Hi, my name is…”

- Indirect: Messages for general audience.

@KevinPopovic | @SatelliteMktg

COMM Plan: Building Models

Days S M T W T F S

LinkedIn X X X X X X

@KevinPopovic | @SatelliteMktg

COMM Plan: Building Models

Days S M T W T F S

LinkedIn X X X X X X

Twitter X X X X X X

X X X X X X

@KevinPopovic | @SatelliteMktg

COMM Plan: Mapping Actions- Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.

@KevinPopovic | @SatelliteMktg

COMM Plan: Mapping Actions- Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.

Days S M T W T F S

LinkedIn 2 3 1 2 3 1

Twitter 2 3 1 2 3 1

X X X X X X

@KevinPopovic | @SatelliteMktg

COMM Plan: Mapping Actions- Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.

Days S M T W T F S

LinkedIn 2 3 1 2 3 1

Twitter 2 3 1 2 3 1

1 2 3 3 2 1

@KevinPopovic | @SatelliteMktg

COMM Plan: Types of Content

1. The types of communication that perpetuate my brand:

- A. Text: A statement about my company

- B. Text + Link: Information about the services we provide with a link to our web site

- C. Text + Picture + Link: A statement about a picture of me and my clients with a link to work we developed together

@KevinPopovic | @SatelliteMktg

COMM Plan: Types of Content

2. The types of communication that build my social network:

a. Text: Quotes and insights from me about what I see

b. Text + Link: Links to recent articles and research that support what I have said

c. Text + Video + Link: A statement about an issue in my industry, link to video, and link to connect with me (a subject matter expert) on the network to answer questions about the issue.

@KevinPopovic | @SatelliteMktg

COMM Plan: Types of Content

3. The types of communication that generate leads that turn into clients:

a. Text + Image: Tips, insights and information about our best practices

b. Text + Link: A statement about a problem a client had, and a link to success stories about how we helped a client succeed

c. Text: Opportunities to “join our conversation," ask questions

@KevinPopovic | @SatelliteMktg

COMM Plan: Types of Content - Goal 1 = Perpetuate my brand.- Goal 2 = Build my social network.- Goal 3 = Generate leads that turn into clients.

Days S M TW T F S

LinkedIn 2a 3a 1b 2b 3c 1aTwitter 2a 3a 1b 2b 3c 1a

1b 2c 3a 2c 3a 1b

@KevinPopovic | @SatelliteMktg

COMM Plan: Exercise

- Build a Weekly Model of Communications- Include All Social Media Selected- Map Actions to Goals- Select Types of Content

Reading AssignmentChapter 6: Step 5

@KevinPopovic | @SatelliteMktg

@KevinPopovic | @SatelliteMktg

Creating Engagement

@KevinPopovic | @SatelliteMktg

Measuring Performance

Reading AssignmentChapter 6: Step 6, Step 7

@KevinPopovic | @SatelliteMktg