Satellite Marketing™ - Five

SATELLITE MARKETING™

Using Social Media to Create Engagement@KevinPopovic | @SatelliteMktg

@KevinPopovic | @SatelliteMktg

Creating Engagement

To engage users means to attract the audience you seek, to draw them into a conversation and to hold their attention over a period of time.


Creating Engagement

Think about the people you are trying to reach, and what you are trying to get them to do.


Attracting an Audience

The words you share become your voice, the pictures you show become your face and the way you interact with others – if you interact with others – becomes your visible personality.


Starting a Conversation

Sharing the right content and asking the right questions can start a conversation.


Hold Attention Over Time

Holding an audience’s attention over a period of time is dependent upon the amount of time required relative to your business goals.


Creating Engagement: Example- Goals: Build Social Network, Generate

Revenue- Audience: Decision Makers (DM) with Budget

(DM+)- Social Media: LinkedIn*

- *Most utilized social network by C-Suite- **Includes Referrals (R), Influencers (In) w/

Budget (IN+)

- Start with the people you know- Find the people you want to know


Creating Engagement: Example

Kevin Popović | @SatelliteMktg


Kevin Popović | @SatelliteMktg



Creating Engagement: Example- Hi, Homer. - My name is Kevin Popovic, and I'm the

Communications Director of Ideahaus. - For 30 years, I've helped businesses build

brands and increase sales. - Sometimes it helps to have a second opinion

when making decisions for your company. - Please consider adding me to your network as a

resource.- kp


Creating Engagement: Exercise

- Write an Introduction to a Connection- Base it on who you are, what you, how you can

help- Present it to your group for feedback- Present it to the class


Creating Engagement

- Connection is the beginning of engagement.


Creating Engagement

- Subject: Nice…- Nice to connect, Tom – what are you working on

today? – kp


Q&A


Measuring Performance

Depending on the organization, “performance” can mean different things.



Evaluating what we have done… against the goals we’ve already defined, against the plan we put in place, to reach the audience we have defined, and using the metrics we’ve already agreed upon.


Measuring Performance: Example







- 92: Referral w the company (92 pts)- 115: Influencer w the company (345 pts)- 13: Influencer w the company + budget (65 pts)- 41: Decision Makers w company (287 pts)- 28: Decision Makers w company + Budget (280

pts)

Reading AssignmentChapter 6: Step 5



Q&A

Final ExamThe Satellite Marketing Process



Identifying Goals


Understanding The Audience


Creating A Strategy


Selecting Social Media


COMM Plan™


Creating Engagement




Q&A