Not Just a Blog: Using WordPress for eCommerce

WILL HANKE

Three Parts

Basic SEO (all sites)

Ecommerce-specific SEO

Channel Expansion

Get Your SEO in Order!Meta Page Titles

Meta Descriptions

Friendly URLs

XML Sitemap

Site & Product Schema

Mobile Friendly

Blogs/Content Creation

1. Meta tags

<meta name=“keywords”>

<meta name=“description”>

<meta name=“keywords”>

<meta name=“description”>

2. robots.txt

domain.com/robots.txt

3. Heading Tags

4. Friendly URLs

5. Rich Snippetsaka “MicroData”

developers.google.com/structured-data/testing-tool/

or

bit.ly/RCMsnippet

yoast.com/wordpress/plugins/yoast-woocommerce-seo/

6. XML Sitemap

7. Repetitive Info

8. Content Strategy

9. Targeted Keywords

SEMRush.com

17 Point SEO Checklist

bit.ly/RCM17SEO

Ecommerce-Specific SEO Needs

SKUs

Product Titles

Produce Short Description

Product Description

Product Pictures

UPCs

SKUs

“Stock Keeping Unit”

Unique per item

Alphanumeric

Product Titles

Product Titles

70 Characters

(site)

199 Characters

(Amazon)

Product Short Descriptions

Product Short Descriptions

2-3 sentences that explain

the product

Think benefits, not features

“Hit the feels”

Product Descriptions

Explain your product in

detail

Features, sizes, colors, etc

Think of SEs, not everyone

will read this area

Product Pictures

Product Pictures

Clear, crisp, good resolution

White background

The more, the better

Channel Expansion Considerations

Bullet Points

1-5 quick hits about product

Benefits, not features

Bonuses, free shipping, etc

Pricing Adjustments

Amazon 15-18%

Compete with yourself

Shipping fees

UPCs

Try to Make Your Vendor Pay

for them First

If not, buy them and take off

your next invoice

UPCs

Make Sure You’re Tracking Sales

analytics.google.com

Is Your Website Ready?

redcanoemedia.com/lp/seo-audit/

What Questions Do You Have?

Thank You! Take a Resource List

314-514-5SEO