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WordCamp Los Angeles, 2012 #wcla Presented by Belsien Thomas (@belsien) WP Power Guide http://wppowerguide.com eCommerce & WordPress: What’s the right solution for you?

WordPress eCommerce Review

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My slidedeck 2012 WordCamp LA Presentation

Text of WordPress eCommerce Review

  • 1.eCommerce & WordPress: Whats the rightsolution for you?WordCamp Los Angeles, 2012 #wclaPresented by Belsien Thomas (@belsien)WP Power Guide http://wppowerguide.com

2. About Me Belsien Thomas (@belsien) Have been building websites with various programming languages (Java, PHP, ASP) for over 12+ years. Built and designed fully custom shopping carts with Enterprise technology (Java/Oracle) as well as Open Source Platforms like WordPress and Magento. Worked with WordPress since 2006 (version 2). I use WordPress & other Open Source Platforms & software everyday. Worked on eCommerce for last 7 years as a technology manager working with consumer brands, clients, and companies. Visit my Blog http://wppowerguide.com for detailed guides and use cases on how to utilize WordPress as an Application Platform & CMS in powerful ways. Take WordPress further than a blog. 3. AgendaeCommerce & WordPress: Whats the right solution for you?1 General eCommerce requirements & factors Shopping Cart Graphic here2 Creating a store: What are your choices?3 Review of WordPress specific solutionshttp://wppowerguide.com 4. eCommere, why should you care? U.S. e-commerce market over $200 Billion, Growth rate of 9% through 2015. Yet still only 10% of all total retail in U.S.Source: Forrester, USOnline Retail Forecast (Feb 2011)(http://www.forrester.com/rb/Research/us_online_retail_forecast%2C_2010_to_2015/q/id/58596/t/2) 5. What was that again? 6. What goes into eCommerce websites?Order HistoryPCI Compliance Merchant AccountsAnalyticsProduct SearchNavigation & FilteringSSL CertificatesSecurity Mobile Support Order FulfillmentCustomer SupportCoupons & Promotions Product ImagesCustomer Reviews Payment Gateways My Account Email Confirmations Checkout Funnel Address Shipping Rates Validation Performance &Dedicated Hosting Returns and RefundAffiliatesTaxesCampaign Tracking 7. Your options when accepting Payments Online Onsite Payments Offsite Payments Seamless checkout, preserve Different website, some users user experiencemay not be used to bouncing Control over all pages & to another website limit checkout steps More checkout steps More work to setup: No need for SSL certificate Dedicated hosting, SSL No PCI Compliance Certificate Required More fees associated for Must meet PCI Compliance handling complexity Merchant Account Required*Hybrid Solutions exist like Stripe: No PCI Compliance needed, but still needSSL Cert and development integration to work. 8. Payment Processing: Authorize & Capture What that happens in the few secondswhen you place an order? Customer Places Order on SecureServer Funds are transferredApplication attempts to Merchant Account to Authorize Credit (funds are Captured)Card data.Payment GatewayCredit Card Dataconnects to actual Securely Transferred Bank (Authorize)to Payment Gateway 9. Payment Card Industry (PCI)Compliance Requirements PCI-DDS has 12 total requirements all merchants & businesses that transmit and store credit card data for online payments have to meet. Build & Maintain a Secure Network Protect Cardholder Data Maintain a Vulnerability Management Program Implement Access Control Measures Regularly Monitor & Test Networks Maintain Information Security PolicyFull Standard here: https://www.pcisecuritystandards.org/security_standards/pci_dss.shtml Enforced by Credit card brands Visa, MC, Amex, etc. Fines as much as $50,000 each offense You are legally responsible to ensure your business & website is PCI compliant. Even though you may not own the servers or networks used. 10. Other Security & Web HostingRequirements Tell your web host you are doing eCommerce and specifically ask which plans are PCI compliant. Most, if not all, shared hosting plans are NOT PCI compliant. Even VPS plans may not be compliant. Best to go with dedicated hosting solution. Shared hosting environments do not have enough resources to run most eCommerce software. Will need at least 128MB (preferably more) of dedicated server memory. SSL Certificates require dedicated IPs as well. 11. AgendaeCommerce & WordPress: Whats the right solution for you?1 eCommerce requirements and factors Shopping Cart Graphic here 2 Creating a store: What are your choices? 3 Review of WordPress specific solutionshttp://wppowerguide.com 12. What are your choices for an Online Store?Build it! Buy it! Do you have years of web design and Do you have some web design & web development experience? development experience? If not, can you afford to hire Can you purchase an Enterprise someone/team to built it from scratch?shopping cart platform?(Demandware, Marketlive, A Can you continue to support softwareTG/Oracle) & fix bugs? If not, can you leverage an Open Do you require many features whichSource Shopping Cart platform? are not already developed by any(WordPress, Magento, Drupal, osCom prebuilt solution?merce, etc.) Are you willing to wait months or over a Hosted eCommerce options exist 1 year to have your store live? Do you want less software maintenance? Do you want your site live sooner rather than later? 13. Fully Hosted(Shopify, BigCommerce, Volusion)-Easy to start selling quickly -Website functionality and features-Least amount of technical steps are not in your control.involved -Websites designs and templates are-Common Marketing features mostly poor, little to noavailabledifferentiation between stores. -SEO customizations hard to make. -Shipping Integration options limited -Monthly costs and fees add up and limit growth. Pricing based on Catalog size and Transactions 14. Magento Commerce(Community & Enterprise)-Comes with plenty of eCommerce Features -Steep learning curve: Higher Complexity & Harder to troubleshoot. Requires-Great support for Catalog Managementexperienced developer for many tasks.(unlimited product attributes) -Admin interface is not intuitive, options are-Product Search works well buried in unrelated & different sections.-Multi-store support -Very little (if any) control over Theme-Internationalization supportoptions such as Navigation menus & styles-Solid Development Framework for by non-developers.extending core features-CMS features of community edition are-Regular Software Updatesrudimentary, page hierarchies only allowed in Enterprise version. -Poor & outdated documentation. -Very intensive server requirements, otherwise runs very slow. 15. WordPress (wp e-Commerce, WooCommerce, Shopp, etc. -Easy to use & intuitive admin-No real Multi-store support, WPMU -Can customize Theme look & feelinstalls dont work well with many without touching much codeeCommerce plugins. -Multiple Low cost eCommerce-No common support for Integration solutions, support for standard & Enterprise Systems (Shipping & advanced eCommerce features Warehouse management, Accounting) -Over 19,000+ existing plugins for-eCommerce support relatively additional features & functionality (SEO) new, only 5 years since first plugin developed (wp-eCommerce circa 2007) -Very Strong & Flexible CMS -Active Support Community & Documentation -Regular Software Updates 16. Typical Lead Time & Preparation with various solutionsEnterprise Software (Marketlive, Demandware)Grow/Hire DedicatedDevelopment & DesignersMagento(Custom Look & Feel)Find Experience WebDeveloper with knowledgeWordPressSetup & Configure Complex of Framework (not justNetwork & Web ServerFrontend Templates) Setup Single Dedicated ServerInfrastructureSetup & Configure MultipleInstall eCommerce Plugin &Integrate withWeb Servers add-ons/extensionsShipping, Accounting, andother Enterprise Software Build Integration withSystems existing Software Systems Find compatibleTheme, change settings inAdmin.Customize advancedCustomize shopping cartshopping cart code &code, features, & TemplatesfeaturesCustomize as needed 17. Which solution is ideal for your business size?eCommerce PlatformEnterpriseMagento WordPress ProviderBudget$1M - $100,000 $50,000 - $1,000 $1,000 - $100Orders Per Day 1000+500+ Under 500Products in Catalog100,000+10,000+Under 1000Other Software Integrations Multiple Systems 1-2 Systems 0-1 System(Warehouse, (Warehouse, (Accounting)Accounting, CRM) Accounting)Development Skills & ResourcesLarge Team 1-50-1Internationalization/Multi Language YESYESYESIdeal for Multiple Stores YESYESNO 18. Takeaways: WordPress vs. other choices Most economical choice Least technically complicated to setup and maintain Easy to use & flexible CMS Leverage thousands of Plugins and Themes Active User & Development Community Best option for solo-entrepreneurs, startups & small businesses 19. AgendaeCommerce & WordPress: Whats the right solution for you?Your own sub headline 1eCommerce requirements and factorsShopping CartGraphic here 2Creating a store: What are your choices?3Review of WordPress specific solutionshttp://wppowerguide.com 20. eCommerce on WordPress2 Types of SolutionsPlugin Theme More flexible, works Takes over the entirewith many difference User Frontendthemes Experience Usually single plugin Usually comes withitself is not complete many Widgets & Pluginssolution. Additional built into themeModules required Easier to setup, good if Finer Control over purpose of website is tostorefront featuressell a single type of Takes more time to product/service.setup 21. WordPress eCommerce Themes Templatic: 11 Themes built on Custom eCommerce Framework(Great Professional UI) StoreFrontThemes: 12 Themes build on WP e-Commerce Plugin(extra modules are additional cost) Splashing Pixles: Design studio focused on eCommerce themesfor multiple plugins (WP e-Commerce & WooCommerce) WooCommerce: 24 Themes built on WooCommerce Plugin MarketPress by WPMU (theme + plugin): Focus on Multisite &BuddyPress Support Themeforest.net Over 70+ eCommerce Themes 22. Popular WordPresseCommerce Plugins 23. Factors to consider when choosingan eCommerce Plugin 1. Cost Involved: Software + Support 2. Features & Overall Completeness ofeCommerce Solution 3. Theme Options & Providers 4. Support & Developer tools 24. Review of 3 Popular eCommerce plugins WP-eCommerce First eCommerce plugin on WP, circa 2007 Upcoming overhaul of code v3.9+ WooCommerce Popular choice for features & themes, plenty of extensions & add-on Shopp All in 1 solution, different approach to support & services 25. Scorecard 26. Summary of eCommerce plugin reviewWP e-Commerce WooCommerceShopp3.8.8.51.6.5.11.2.3Core PluginFREE FREE$55 (single) /$299 (unlim)Additional Modules$47 - $197 $20 - $75$50 - $75Professional/Priority Support$47- $247External partners$49 - $199Marketing Features & Overall34 3.5Completeness (scale 1-4)Theme Options & Providers (scale 1-4) 342Support & Developer Tools (scale 1-4) 2.53 3.5 27. Future Improvements for eCommerce on WP Providers need some standardized integration tools to 3rd party software systems for larger businesses (Accounting, Warehouse, CRM etc.) Need more adoption & buy in from larger business clients. 28. eCommerce & WordPress:Whats the right solution for you?Slides available online: http://wppowerguide.com/wordcamplaUpcoming Hands-On WordPress Workshops in Los Angeles: 1. Oct 6th: Intensive Guide to WordPress Signup via Southern California WordPress Group Meetup Group Event Page 2. ~ Late November: eCommerce Workshop Updates on Event Signup http://wppowerguide.com 29. THANK YOU!