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WILL HANKE
Three Parts
Basic SEO (all sites)
Ecommerce-specific SEO
Channel Expansion
Get Your SEO in Order!Meta Page Titles
Meta Descriptions
Friendly URLs
XML Sitemap
Site & Product Schema
Mobile Friendly
Blogs/Content Creation
1. Meta tags
<meta name=“keywords”>
<meta name=“description”>
<meta name=“keywords”>
<meta name=“description”>
2. robots.txt
domain.com/robots.txt
3. Heading Tags
4. Friendly URLs
5. Rich Snippetsaka “MicroData”
developers.google.com/structured-data/testing-tool/
or
bit.ly/RCMsnippet
yoast.com/wordpress/plugins/yoast-woocommerce-seo/
6. XML Sitemap
7. Repetitive Info
8. Content Strategy
9. Targeted Keywords
SEMRush.com
17 Point SEO Checklist
bit.ly/RCM17SEO
Ecommerce-Specific SEO Needs
SKUs
Product Titles
Produce Short Description
Product Description
Product Pictures
UPCs
SKUs
“Stock Keeping Unit”
Unique per item
Alphanumeric
Product Titles
Product Titles
70 Characters
(site)
199 Characters
(Amazon)
Product Short Descriptions
Product Short Descriptions
2-3 sentences that explain
the product
Think benefits, not features
“Hit the feels”
Product Descriptions
Explain your product in
detail
Features, sizes, colors, etc
Think of SEs, not everyone
will read this area
Product Pictures
Product Pictures
Clear, crisp, good resolution
White background
The more, the better
Channel Expansion Considerations
Bullet Points
1-5 quick hits about product
Benefits, not features
Bonuses, free shipping, etc
Pricing Adjustments
Amazon 15-18%
Compete with yourself
Shipping fees
UPCs
Try to Make Your Vendor Pay
for them First
If not, buy them and take off
your next invoice
UPCs
Make Sure You’re Tracking Sales
analytics.google.com
Is Your Website Ready?
redcanoemedia.com/lp/seo-audit/
What Questions Do You Have?
Thank You! Take a Resource List
314-514-5SEO