Leveraging Wordpress for an Ecommerce Website

LEVERAGING WORDPRESS LEVERAGING WORDPRESS FOR AN ECOMMERCE SITEFOR AN ECOMMERCE SITE

Will Hanke

Red Canoe Media

WhereIsMyBusiness.comQ&A at the end…

WhereIsMyBusiness.com


2007

After 21 Years in Business


$1MM in Sales (Online & Offline)

2014 Projected



2007: Plenty of Competition

With advertising budgets!


2007


“Bolted on”


What are the Various Waterbed Sizes?

October 12, 2007


~10 Additional Targeted Visits/week


Almost 16,000 Additional Visitors

100 Articles - October 2007 – October 2008


2013 Blog Post Involvement in Sale


So How Can I Do That?


Seamless Integration Across Platforms


Seamless Integration Across Platforms


Seamless Integration Across Hosts


Seamless Integration Across Hosts


No Blog vs. Blog (and SEO)


YARPP Integration


Aweber Integration with Comments


Call to Action Graphics by Category

Requires separate sidebar files


Plugin: Widget Logic

wordpress.org/plugins/widget-logic/


Call to Action Graphics in Blog


Write About Problems

Top Ten Problems with Memory Foam


Employ Google Custom Search Engine

~$100/year


Don’t Forget to Link to the Blog


Top Articles (by Comments)


Google Authorship a MUST

Plugin: AuthorSure


A Few Important Things


Good Content Reigns Supreme


Blog Isn’t for eCommerce Visitors


It’s for SEO – More Landing Spots


2,090 Pieces of Content for Search Engines


It’s About Helping People


And Being a Subject Matter Expert


It’s About Getting Sales


Publish at least once a week Ask questions at end Be edgy / controversial Listen to your customers Have your SEO listen to calls Yahoo! Answers is great place

for topic ideas Explain/how-to your products

on video

Other Tips


Questions?


Thank You!Thank You!


314-496-8665

@RedCanoeMedia


Wordpress SEO Tutorial – 19 Video Series

Udemy.com/wordpress-seo-rocket/


Wordpress SEO Tutorial – 19 Video Series

Udemy.com/wordpress-seo-rocket/

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