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Meaghan Fitzgerald, from 23snaps, presents on mobile marketing and engagement techniques using Facebook, including some non-traditional usages of Facebook for boosting your mobile app's engagement and user acquisition efforts. Part of Social Media Week London 2013
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Introducing 23snapsMobile-first private social network for families.
Meaghan Fitzgerald – Social Media Week, LDN
Meaghan Fitzgeraldmeaghan@23snaps.comhttp://www.23snaps.com
23snaps and FacebookInstalls, Engagement and Fans
Meaghan Fitzgerald – Social Media Week, LDN
Why Facebook Beats Alternative Ad NetworksParticularly for non-games
Meaghan Fitzgerald – Social Media Week, LDN
Cost• Pay as you go• Contract
Targeting• Location• App category• Interest & demographic
Reach• Small, niche ad network• Large, general ad network
Access• Managed campaigns• Self-service campaigns
• Low cost, pay as You Go
• Deep interest and demographic targeting
• Massive reach
• Self-service, opportunities for agencies to manage.
Facebook’s Power EditorOverview
Meaghan Fitzgerald – Social Media Week, LDN
Interesting Interest Targeting
Meaghan Fitzgerald – Social Media Week, LDN
Some Unique, High Reach Interests:
• I love being mum• My kids are my world• Mommys money saving obsession• My children mean everything to me• I am proud mummy• How to photograph your baby
Custom AudiencesTo drive engagement and loyalty
Meaghan Fitzgerald – Navigating the App Store Landscape
Use Custom Audiences For:
• Special offers for loyal users• Re-engaging lost users• Announcing new features• Getting lost users to reinstall your app
Beyond Installs, Engagement and Fans
Meaghan Fitzgerald – Social Media Week, LDN
23snaps Example: Creating the Perfect App Icons
23snaps Example: Competitor Research
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