Growth Hacking User Acquisition | Luca Barboni, Digital Yuppies

Growth HackingUser Acquisition

Luca Barboni - lucabarboni89@gmail.com - @luca_barb89Founder & Growth Hacker @ Growth Hound

wait a minute.

What happens if the pendoes not write at all?

NOW.

Let’s say the pen DOES write. (good for you)

HOW DOES A GROWTH HACKER DO ACQUISITION?

Vs

THE OUTER RING:BRAINSTORMING

Viral Marketing1

Public Relations2

Unconventional PR3

4 Search Engine Marketing

5 Social & Display Ads

Offline Ads6

Search Engine Optimization7

Content Marketing8

Email Marketing9

Engineering as Marketing10

Target Blogs11

Business Development12

Sales13

Affiliate Program14

Existing Platforms15

Trade Shows16

Offline Events17

Speaking Engagements18

Community Building19

THE MIDDLE RING:TESTING

Test > Validate

Test > Validate

Investment > Scale

1. How much will it cost to acquire customers through this channel?

2. How many customers are available through this channel?

3. Are the customers that you are getting through this channel the kind of customers

that you want right now?

test to get these answers:

http://www.wired.com/2011/01/duckduckgo-google-privacy/

an example...

THE INNERRING:FOCUSING

TESTINGSINCE DAY ONE

DON’T TRUST YOUR INSTINCT

BE PREPAREDTO FAIL

TO SUMITUP..

Out of

Out of

50 TESTS

49

WILL

FAIL.

And the point is...

NOT

Getting to the

Getting to the

RIGHT ONE

Getting to the

RIGHT ONEstraight away

BUT

failing

49 TIMES

AS

FAST

AS

YOU

CAN.

“Fail fast and cheap. Fail often. Fail in a way that doesn’t kill you.”

-Seth Godin

If you want to know more...

https://growth-hacking.zeef.com/luca.barboni

a little surprise for you...

Come Join Us!

THANK YOU!Luca Barboni lucabarboni89@gmail.com@luca_barb89

Growth Houndhello@growthhound.com@GrowthHound

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