HEINEKEN | THE  WORLD’S  MOST  INTERNATIONAL  BREWER

THE  WORLD’S  MOST  INTERNATIONAL  BREWER    • NO  1  IN  EUROPE    • NO  2  IN  THE  WORLD    • PRESENT  IN  >70  COUNTRIES  GLOBALLY    

SURPRISING  AND  EXCITING  CONSUMERS  EVERYWHERE    

LONG  AND  PROUD  HISTORY  AND  HERITAGE    

2000  PEOPLE  

PASSION  FOR  QUALITY  AND  INNOVATION  

830  MILLION  €  REVENUE    

4  BREWERIES  

HEINEKEN | THE  LARGEST  BEER  COMPANY  IN  ITALY

IS THIS A SUSTAINABLE COMPETITIVE ADVANTAGE?

HOW TO BEST

LEVERAGE SCALE?

GOOD  IDEAS  MUST  TRAVEL  FAST  GOOD IDEAS MUST TRAVEL FAST

NONE OF US IS BETTER THAN...

ALL OF US

IDEAS CAN COME FROM THE TOP

AS WELL AS FROM THE BOTTOM

ONLY SIMPLE IDEAS CAN TRAVEL FAST

FAIL FAST...

SUCCEED FASTER

CONNECTION IS NOT NATURAL

DATE 19/01/2016