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Growth HackingUser Acquisition
Luca Barboni - [email protected] - @luca_barb89Founder & Growth Hacker @ Growth Hound
wait a minute.
What happens if the pendoes not write at all?
NOW.
Let’s say the pen DOES write. (good for you)
HOW DOES A GROWTH HACKER DO ACQUISITION?
Vs
THE OUTER RING:BRAINSTORMING
Viral Marketing1
Public Relations2
Unconventional PR3
4 Search Engine Marketing
5 Social & Display Ads
Offline Ads6
Search Engine Optimization7
Content Marketing8
Email Marketing9
Engineering as Marketing10
Target Blogs11
Business Development12
Sales13
Affiliate Program14
Existing Platforms15
Trade Shows16
Offline Events17
Speaking Engagements18
Community Building19
THE MIDDLE RING:TESTING
Test > Validate
Test > Validate
Investment > Scale
1. How much will it cost to acquire customers through this channel?
2. How many customers are available through this channel?
3. Are the customers that you are getting through this channel the kind of customers
that you want right now?
test to get these answers:
http://www.wired.com/2011/01/duckduckgo-google-privacy/
an example...
THE INNERRING:FOCUSING
TESTINGSINCE DAY ONE
DON’T TRUST YOUR INSTINCT
BE PREPAREDTO FAIL
TO SUMITUP..
Out of
Out of
50 TESTS
49
WILL
FAIL.
And the point is...
NOT
Getting to the
Getting to the
RIGHT ONE
Getting to the
RIGHT ONEstraight away
BUT
failing
49 TIMES
AS
FAST
AS
YOU
CAN.
“Fail fast and cheap. Fail often. Fail in a way that doesn’t kill you.”
-Seth Godin
If you want to know more...
https://growth-hacking.zeef.com/luca.barboni
a little surprise for you...
Come Join Us!
THANK YOU!Luca Barboni [email protected]@luca_barb89
Growth [email protected]@GrowthHound
let’s keep in touch:
