View
333
Download
1
Category
Preview:
Citation preview
TOP 10 BRANDS
TOP 10 RISERS
TOP 10 IN BRAND CONTRIBUTION
Eight of Top 10 brands were banks or automobiles.
Brand contribution leaders came from diverse categories.
The strong got stronger.
Food & Drink 12% of the India Top 50 total value
10%
Automobiles 12% of the India Top 50 total value
27%
Telecom Providers 15% of the India Top 50 total value
21%
Auto Aftermarket 5% of the India Top 50 total value
28%
FINANCIAL SERVICES, HOME AND PERSONAL CARE LEAD BRAND VALUE GROWTH
Financial Services
41% of the India Top 50 total value
49%
% Change in Sector Brand Value
32%
Home and Personal Care 15% of the India Top 50 total value
$9.4 Bil.3
NEWCOMERS
BRANDZ™ INDIA TOP 50 GROWS IN BRAND VALUE
33%US$ 69.6 Bil.
(2014)
US$ 92.2 Bil. (2015)
72%Rank 46
Brand Value $469 Mil.
69%Rank 44
Brand Value $502 Mil.
61%Rank 22
Brand Value $1.2 Bil.
49%Rank 31
Brand Value $759 Mil.
% Change in Brand Value
46%Rank 13
Brand Value $1.5 Bil.
45%Rank 4
Brand Value $5.1 Bil.
45%Rank 40
Brand Value $531 Mil.
44%Rank 26
Brand Value $1.1 Bil.
44%Rank 35
Brand Value $648 Mil.
August 2014 July 2015
BRANDZ™ INDIA TOP 50 PORTFOLIO OUTPERFORMS SENSEX INDIA
20%
15%
10%
5%
0%
-5%
BrandZ™ India Top 50 Portfolio SENSEX India
1.5%
18.6%
Brand contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest.
5
4
Personal CarePaints
Home CareLubricants
Paints
Food and Dairy
Food and Dairy
BanksHome Care
Alcohol
TOP50 1 2 3 4 5 7 8 9 10 11 12 13 14
1516
1718
1920
2122
2324
25
2739 28
40
29
41
30
42
31
43
32
44
33
45
34
46
35
47
36
48
37
49
38
506
26
54%
Rank 10Brand Value $2.3 Bil.
Brand Contribution
Index
Brand Contribution Index
$12.6 Bil.1
Banks Banks
$5.1 Bil.4
Banks
$2.5 Bil.8
Banks
Rank 8Brand Value $2.5 Bil.
Banks
Rank 36Brand Value $645 Mil.
Banks
Rank 37Brand Value $630 Mil.
Tires
MRF
$2.4 Bil.9
Banks
$3.9 Bil.5
Paints
$3.4 Bil.6
Automobiles
$2.9 Bil.7
Automobiles
$2.3 Bil.
10
Automobiles
Rank 50Brand Value $403 Mil.Automobiles
$11.0 Bil.2
Telecom Providers
Rate exceeds the growth of the Global Top 100 for every year since the launch of the Global BrandZ™ rankings a decade ago.
Source: BrandZ™ / Millward Brown
Download the full report at www.brandz.com
Recommended