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TOTAL VALUE OF LATIN AMERICAN TOP 50 BRANDS
+2% Brand Value Change 2014-2015
US$ 129 Bil.
2014
# 30
# 37
# 7
# 40
# 4
# 6
# 1
# 39
# 34
# 31
+62%
+43%
+28%
+28%
+25%
+22%
+20%
+20%
+19%
+17%
US $1,859 Mil.
US $1,479 Mil.
US $4,315 Mil.
US $1,236 Mil.
US $5,202 Mil.
US $4,423 Mil.
US $8,500 Mil.
US $1,309 Mil.
US $1,636 Mil.
US $1,808 Mil.
Beer
Banks
Banks
Banks
Banks
Communication Providers
Beer
Beer
Banks
Banks
Source: Millward Brown and BrandZ™
HIGHEST RISERS% - Brand Value Change 2014-2015# - Ranking Position$ - Brand Value
# 36US $1,533 Mil.Banks
# 38US $1,411 Mil.Retail
# 46
# 49
US $1,069 Mil.
US $997 Mil.
Communication Providers
Banks
# 41US $1,197 Mil.Beer
# 42US $1,118 Mil.Banks
NEWCOMERS
MOST VALUABLE COUNTRY BRANDSBRAZIL
2 brands in the Top 50
US$ 2,644 Mil. (2% of Total LatAm Value)
11 brands in the Top 50
US$ 32,017 Mil. (24% of Total LatAm Value)
+71% +5%% Brand Value Change 2014-2015 % Brand Value Change 2014-2015
1 US $1,575 Mil. 1 US $8,500 Mil. 1 US $4,709 Mil. 1 1 1US $3,672 Mil. US $8,476 Mil. US $1,808 Mil.
2 US $1,069 Mil. 2 US $5,202 Mil. 2 US $3,107 Mil. 2 2 2US $3,476 Mil. US $6,174 Mil. US $1,678 Mil.
3 US $729 Mil. 3 US $4,315 Mil. 3 US $2,845 Mil. 3 3 3US $2,436 Mil. US $4,423 Mil. US $1,479 Mil.
ARGENTINA
Top 3 Argentinian Brands Top 3 Brazilian Brands
CHILE
7 brands in the Top 50
US$ 19,398 Mil. (15% of Total LatAm Value)
-23%% Brand Value Change 2014-2015
Top 3 Chilean Brands Top 3 Colombian Brands Top 3 Mexican Brands Top 3 Peruvian Brands
COLOMBIA MEXICO PERU
9 brands in the Top 50
US$ 19,339 Mil. (15% of Total LatAm Value)
17 brands in the Top 50
US$ 49,385 Mil. (37% of Total LatAm Value)
4 brands in the Top 50
US$ 6,073 Mil. (5% of Total LatAm Value)
-4% +15% +15%% Brand Value Change 2014-2015 % Brand Value Change 2014-2015 % Brand Value Change 2014-2015
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TOP 10 MOST VALUABLE LATIN AMERICAN BRANDS
US $4,709 Mil.
-23%
Retail
US $8,500 Mil.
+20%
Beer
US $5,202 Mil.
+25%
Banks
US $4,315 Mil.
+28%
Banks
US $4,185 Mil.
+17%
Beer
US $8,476 Mil.
+6%
Beer
US $6,174 Mil.
+16%
Communication Providers
US $4,423 Mil.
+22%
Communication Providers
US $3,604 Mil.
+4%
Beer
US $3,672 Mil.
+3%
Beer
TOP50 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1516
1718
1920
2122
2324
25
262728293031323334353637383940
4142
4344
4546
4748
4950
% Brand Value Change 2014-2015
2015
US$ 131.9 Bil.
