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TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2017
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LATIN AMERICATOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2017
BRANDZ™ TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2017
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2015-20172017 2015
1 7,782 8,500 5 -8%
Beer
2 7,647 8,476 4 -10%
Beer
3 4,598 6,174 3 -26%
Communication Providers
4 4,257 4,709 5 -10%
Retail
54,035 4,423 2 -9%
Communication Providers
6 3,772 4,185 5 -10%
Beer
7 3,593 3,091 2 16%
Retail
8 3,486 3,672 5 -5%
Beer
9 3,316 3,604 4 -8%
Beer
10 3,269 2,557 3 28%
Retail
11 2,990 2,795 4 7%
Food and Dairy
12 2,806 3,008 2 -7%
Communication Providers
13 2,689 3,107 5 -13%
Retail
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2015-20172017 2015
14 2,673 5,202 2 -49%
Banks
152,558 2,758 5 -7%
Energy
162,294 3,039 1 -25%
Industry
172,139 2,207 3 -3%
Banks
182,136 3,554 2 -40%
Communication Providers
192,132 2,436 4 -12%
Beer
202,027 2,595 3 -22%
Banks
211,982 2,845 5 -30%
Retail
221,943 4,315 2 -55%
Banks
231,889 2,398 4 -21%
Airlines
241,731 2,757 2 -37%
Food and Dairy
251,596 1,859 4 -14%
Beer
261,568 1,197 4 31%
Beer
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2015-20172017 2015
40907 1,107 2 -18%
Retail
41851 3,476 5 -76%
Banks
42822 1,236 2 -34%
Banks
43810 - 4
NEW ENTRY
Retail
44796 1,039 3 -23%
Communication Providers
45777 985 4 -21%
Retail
46741 - 2
NEW ENTRY
Banks
47734 - 1
NEW ENTRY
Credit Cards
48693 - 3
NEW ENTRY
Communication Providers
49681 - 1
NEW ENTRY
Energy
50679 - 4
NEW ENTRY
Retail
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2015-20172017 2015
271,396 1,678 4 -17%
Beer
281,331 1,309 5 2%
Beer
291,149 1,575 1 -27%
Energy
301,080 1,108 5 -3%
Beer
311,073 1,411 1 -24%
Retail
321,051 - 3
NEW ENTRY
Food and Dairy
331,047 800 4 31%
Beer
341,044 1,042 2 0%
Food and Dairy
351,025 1,808 3 -43%
Banks
36990 1,940 1 -49%
Banks
37974 1,700 4 43%
Cosmetics
38918 1,479 3 -38%
Banks
39917 1,072 4 -14%
Retail
Brazil MexicoColombiaChileArgentina Peru
Source: Kantar Millward Brown and BrandZ™
Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.
