TOP 100: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 2829

3031

3233

3435

3637

3839

4041

4243

4445

4647

4849

5051525354555657585960616263646566676970717273747576777879

8081

8283

8485

8687

8889

9091

9293

9495

9610

097

9899

68

27

14%Growth across all Categories

from 2014

Download the full report at www.brandz.com

$2.6 Trillion

$2.9 Trillion

BrandZ™ S&P 500MSCI

The BrandZ™ Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2006.

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

102.6%

63%

30.3%

VALUABLE BRANDS DELIVER SUPERIOR RETURNS

BRANDZ™ GLOBAL TOP 100 GROWS 14% IN BRAND VALUE

CATEGORY CHANGE

TOP 10 BRANDS

$246.9 Bil.+67%

$173.6 Bil.+9%

$115.5 Bil.+28%

$93.9 Bil.-13%

$91.9 Bil.+16%

$89.5 Bil.+15%

$86.0 Bil.+36%

$83.8 Bil.+4%

$81.1 Bil.-5%

$80.3 Bil.+19%

2015

2014

2013

$3.3 Trillion

Download the Mobile appwww.brandz.com/mobile

Methodology and valuation by

GLO

BA

L

BA

NK

S

$120.8 Billion

-2%

CA

RS

+3%

$143.6 BillionFA

ST

FO

OD

+4%

$179.3 Billion

LUX

UR

Y

-6%

$104.6 Billion

OIL

& G

AS

+6%

$115.3 Billion

PE

RSO

NA

L

CA

RE

+2%

$101.6 Billion

SOFT

DR

INK

S

$139.6 Billion

+8%

TE

CH

NO

LOG

Y

$900.8 Billion

+24%

IN THE NEWS...

NEW ARRIVALS

RETAIL

TECHNOLOGY

Apple becomes world’s number one most valuable brand, worth $247.0 Billion

Facebook rises 99% in Brand Value

Alibaba enters the Global Top 100 and is the number one in retail ahead of Amazon and Walmart

REGIONAL BANKS

TELECOM PROVIDERS

TELECOM PROVIDERS

TELECOM PROVIDERS

RETAIL

+35% $40.0 Bil.

+38% $5.1 Bil.

+43% $76.5 Bil.

+43% $10.1 Bil.

+44% $17.3 Bil.

+44% $10.6 Bil.

+58% $18.3 Bil.

+67% $246.9 Bil.

+99% $71.1 Bil.

+36% $86.0 Bil.

TOP 10 RISERS

10-YEAR PERFORMANCE AND TRENDS 2006 TO 2015The BrandZ™ Top 100 Most Valuable Global Brands increases 126% in brand value

CHINA GROWS IN VALUE AND NUMBER OF BRANDS

10-YEAR TOP 10 RISERS

Technology Consumer & Retail

$3.3 Trillion

2015

Brand Value growth

+1,004%

14 Brands

BRAND VALUE SHIFTS TO TECHNOLOGY

35%

44%

Global Top 100 Brand Value shifted to technology, which grew from 35% of Top 100 total value in 2006, to 44% of total value in 2015. The consumer categories collectively declined.

+1,446% +1,240% +941% +900% +702% +477% +364% +331% +299% +292%

2006

2006 2006

2015

2015 2015$1.4 Trillion

2006 34%22%

RE

GIO

NA

L

BA

NK

S

+1%

$254.5 Billion

$ Value of Top 10 Brands in each category% Change in catetory Brand Value

1 Brand

Technology and retail lead brand value surge.

$268.3 Billion

RE

TAIL

+24%

AP

PA

RE

L

$99.7 Billion

+0.1%

TE

LEC

OM

PR

OV

IDE

RS

+17%

$388.2 Billion

BE

ER

+9%

$78.6 Billion

INSU

RA

NC

E

+21%

$80.4 Billion