Adwords enhanced campaigns what happens in action

Google Adwords Enhanced Campaigns What Happens in Action…

By Linda Galaziou Google Adwords Qualified Individual 22 Feb 2013

When will this happen? !   Google will implement changes to all accounts in the

mid 2013.

!   Until then you will have the option to remain to legacy settings or change to enhance campaigns if you like.

!   Once you create a new campaign, this will be set as enhanced by default, but you can change it during the creation to legacy settings before you press save.

During the creation of a new campaign, before saving it switch to legacy campaign settings if you don’t wish to have

enhanced campaigns enabled yet.

Can I prevent it now from happening?

1. What will you see at first?

This Column Will Automatically Be added.

2. Setting Tab Below the Settings Tab you will see 4 other Tabs added

Changes in Devices And Location will Appear as Well

3. Powerful Bidding A. Separate bidding for mobile devices with full browsers from -100% to +300%

You can exclude mobile phones by placing -100% In the bidding section

Powerful Bidding B. Separate Bidding for Different Locations

4. Smarter Ads

Check Device Preference in order to create mobile ads

5. Ad Extensions Sitelinks - New Features -

Ad extensions offered in Campaign and Adgroup Level

This goes for: •  Call extension

•  Offer extension

•  Sitelinks extension

•  App extension

Thank you!

!   Enjoy the benefits of Enhanced Campaigns.

Get started Now!