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@armondhammer
ADWORDS AUTOMATION
ARCADEPRESENTED BYSTEVE HAMMER
@armondhammer
THE ME SLIDE
FAMILYWhat it’s all about
FOOD AND WINEIs there any good food in NYC?
HOCKEYGo Stars
RANKHAMMERDallas Based Internet Marketing Agency
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AUTOMATION POWER
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AUTOMATE?
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AUTOMATON CAN’T FIX BAD
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REQUIRES INSIGHT
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PROPER MEASUREMENT
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AUTOMATION FRAMEWORK
Its not enough to just automate
We are not the tool
Think in levels, don’t jump too far too fast
Monitor for Success
FINDFIND FIXFIX SCALESCALE SUCCESS
SUCCESS
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FILTERS
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FILTERS
Massive, ever growing list of data slices
Can use multiples
Quick way to dive deep in to large campaigns
If you can’t articulate, you can’t automate
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Target CPA
Cost / Conversion
Filter
Basic Bidding Model
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IDENTIFY PATTERNS
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REPETITIVE TASKS
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RULES AUTOMATION
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ONE BUTTON
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THREE OPTIONSEMAIL BID CHANGE
Position TargetingBid to TargetGet on Page
Budget AlertsDaily UpdatesWarnings
PAUSE/START
Timed SalesPoor Performance
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STATE WHAT YOU WANT
Met
ric When bounce rate
Targ
et Exceeds 50% Ac
tion Reduce
bid 10%
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SCRIPTS
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UNLOCK
External Feeds
Parameters in Ads
Labels Hourly Runs
Calculations Data Exports
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MARKETERS DREAM
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FIRST SCRIPT
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SCARY?
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RESOURCESFAS.COM OPTIMZR
Free and Paid Library of Adwords tools
www.optmyzr.com/scripts/
Evolving blog with some extensive and powerful scripts
www.freeadwordsscripts.com
Google Supports with sample code and complete scripts
developers.google.com/adwords/scripts
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STARTING A SCRIPT
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FIRM BUDGETS
https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets
http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html
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COUNTDOWN TIMERS
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SALE COUNTDOWN
https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown
Only {param1: a few} hours left for delivery by tomorrow
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BAD LINKS
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LINK CHECKER
https://developers.google.com/adwords/scripts/docs/solutions/link-checker
http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html
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EXTERNAL DATA
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BASIC METHOD
Make ChangesKeyword.setMaxCp
c SetParam Keyword.pause
Select KeywordsAdWordsApp.keywords.withcondtion
External Data SourceurlFetchApp
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BID BY WEATHER
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
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USE CRIME STATS
http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html
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LIVE TWITTER FOLLOWERS
http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers
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CONNECT WITH USWE ARE HERE SOCIAL NETWORKS
Dallas TX
LOCATED
QUESTIONS
Visit our pages for regular competitions, company news and event details!
WEBSITE
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www.rankhammer.com
www.linkedin.com/a/armondhammer
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THANK YOUFOR
LISTENING
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