21 Ways to Increase Engagement with Content

21 Ways & Tools to Engage With ContentYael Kochman

2 @yaelkochman @TD_mobile

Source: http://www.digitalbuzzblog.com/infographic-24-hours-on-the-internet/

How Can You Stand Out?

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Content

ToolsVisual& UX

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Content

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1. Work Hard on Your Titles

80% of your readers will not get past the title… make this # smaller:

• Come up with at least 20 different titles before you choose the one you go with

• Use numbers in the title – cheesy, but works

• Use negative words when possible

• Keep them short – up to 6 words is ideal (according to KissMatrics)

Tools to help you craft your title:

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2. Speak Their Language

Who are you speaking to? Men? Women? What age they are? What interests them? What are they looking for?

Are they Managers? C-level executives? Entry-level colleagues?

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3. Be Conversational

Brooke Ballared, B Squered Media

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4. Tell a Story

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5. What’s In It For Me?

People’s attention spans are too short. There’s so much more to do, to read, and to learn.

Make sure your readers understand the value of your content: what’s in it for them in the first 1-2 paragraphs of your post, or they’re gone.

Hubspot

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6. Deliver

• Provide real value

• Deliver (at least) what was promised

• Add new information

Oh no, another clickbait!

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7. Involve Your Audience

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Visual & UX

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8. Use Images That Connect

‘I will not use another stock image until the end of the year.’

Shirley Pattison, Imonomy

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9. Give Them a Break (Or Breaks..)

• Add subtitles, images and interactive sections as much as possible to break the text and let their eyes rest

• Tip1: Insert click-to-tweets

Bad Example…

• Tip 2: Use different styling for quotes or key takeaways

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10. Make it Easy on Them to Read

• Clear, big enough font

• Light background

• As little destructions as possible (ads, keyword cloud)

• Easy Navigation

• Use bullets and numbered lists when possible

• Don’t align to both sides!

Bad Example…

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Tools

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11. Roojoom

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12. QZZR

Also check out: Playbuzz, SnapApp, Contest Factory @yaelkochman @TD_mobile

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13. ThingLink

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14. TypeForm

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15. Infogr.am

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16. Statsilk

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17. Knovio

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18. WeVideo

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More:19. Gifmaker – add images to create a GIF20. Gif Optimizer - add text, crop and resize any image, including GIFs21. ScreenToGif - Record your screen and save directly to a gif looped animation.

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10. Roojoom

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