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Participatory Posts and Gamification: 5 Ways to Increase Social Engagement on Facebook
Table of Contents:
The “This vs. That” Post1
2 Trivia Questions
Polls3
Story Sharing4
Socially Shareable Games5
The “This vs. That” Post1
“This vs. That”
1 Get people participating with your brand, by asking for their opinion.
2
3
Set up simple two choice posts to increase engagement and spread your brand.
Make your choices brand related, emotionally engaging, and even controversial to get the greatest participation rates.
example from M&M’s Facebook
Key takeaways:
Trivia Questions2
Trivia
1 Trivia questions can challenge your Fans, and make them want to participate with you.
2
3
Keep your trivia facts both related to your brand - and relevant to your consumer.
Have fun with your trivial pursuits as you educate your market about your brand and products. example from Intel’s Facebook
Key takeaways:
Polls3
Polls
1Get participation on Facebook my making simple poll questions.
2
3
Make your poll questions timely.
Use visuals, too, by turning your polls into vote contests. Visuals increase your engagement rates.
example from Target’s Facebook
Key takeaways:
vote contest example from wishpond
Story Sharing4
Story Sharing
1Increase brand loyalty by creating a story hub. Make an essay contest.
2
3
Give your Fans motivation to write a great story, related to your brand.
Include a vote, or social sharing popularity rank, to get your brand spread to friends of participants too.
example from Volkswagen’s Facebook
Key takeaways:
Socially Shareable Games5
Socially Shareable Games
1 Use online participatory mini-games to increase brand loyalty.
2
3
Make your games easy to share through Facebook.
Keep your games related to your brand or products.
example from Storage Wars’ Facebook
Key takeaways:
example from Buffalo Wild Wings
Thank you for viewing!
Check out blog.wishpond.com for more!
Wishpond makes it easy to run interactive social media marketing campaigns.
Learn more at Wishpond.com
