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5 Ways to Increase Engagement and Revenue
with CRM Data
Dave HendricksPresidentLiveIntent@davehendricks@LiveIntent
Diana PrimeauDirector, Member Services User Engagement TeamCNET@CNET
Brian BanksAccount DirectorBlueHornet@bluehornetemail
Realize Your Email PotentialCreate and deploy sophisticated, multi-tiered email marketing programs faster with BlueHornet.
Our unique combination of enterprise-scale email marketing solutions and award-winning services will ensure your email marketing program is a success.
The LiveIntent platform makes it possible for you to acquire, reach and re-engage existing subscribers.
We’ve aligned with key partners, like BlueHornet, to ensure our mutual clients maximize their investment in email marketing programs.
BlueHornet & LiveIntent
CRM Data: A Crash Course
What is CRM Data?
CRM Data: Any proprietary data about your customers
Key data includes:• Buyer history• Email addresses• Data from surveys• Phone numbers• Web browsing behavior• Interaction history • Purchase history• Membership segment
What can CRM data tell you about your subscribers?
What, where, when and how subscribers are engaging with your brand across multiple channels:
• Are they socially active?• How often are they on your site?• How many pages are they viewing?• Time of visit/page visits
• Are they part of your loyalty program?• What have they purchased? Where?• How often do they buy?• What is their lifetime value?
Why is an email address the most important data point?
AgeGender
Time of DayLocation
BrowserCategory
5 Ways to Increase Engagement & Revenue
with CRM Data
CONTROL + SEGMENTATION
CONTROL
1. Maximizing Site Traffic & Revenue
2. Delivering Personalized Content
3. Acquiring New Customers (While Suppressing Existing Ones)
Case Study: The Grommet
Goal: Grow customer base by converting newsletter subscribers into active, engaged customers.
Solution: Reach and acquire subscribers with a predisposition to open and click. Served ads in outside, reputable brands and optimized using LIPS to reach subscribers with the highest interest in The Grommet’s messaging.
Example here
ADS
3. Acquiring New Customers (While Suppressing Existing Ones)
ADS
4. Onboarding New Customers
BY EVENT
BY LANGUAGE
SUBJECT LINE: NEW WEARABLE TECH THAT KEEPS YOU SAFE
5. Re-engaging Inactive Subscribers
5. Re-engaging Inactive Subscribers
Brian
5. Re-engaging Inactive Subscribers
Using a secure email hash, LiveAudience can match customer email segments across 750+ publishers that increases performance post-click by 2-3x, including site activity and click-to-conversion rate
Use Cases: - Low open rates- Need to increase offline
sales- Inactive subscribers
BlueHornet is LiveIntent LiveCertified
This means BlueHornet clients can add LiveIntent’s HTML LiveTags to their templates within the BlueHornet platform to start monetizing their emails, just like CNET does today.
Learnings
1. What CRM data is and what it can tell you about your subscribers.
2. Why an email address is the most important piece of data you can have.
3. How to leverage CRM data to improve everything from acquisition to segmentation.
4. The importance of suppressing current subscribers while acquiring new ones.
5. The benefits of having an onboarding program and how to
win-back inactive subscribers.
6. How the largest tech sites uses their CRM data to improve email engagement, re-engagement + drive real revenue.
Dave HendricksPresidentLiveIntent@davehendricks@LiveIntent
Diana PrimeauDirector, Member Services User Engagement TeamCNET@CNET
Brian BanksAccount DirectorBlueHornet@bluehornetemail
Realize Your Email PotentialContact us for a free demo today!
BlueHornet.com I 866-586-3755 I [email protected]
