Toywheel – Digital Toys for Kids by Evgeni Kouris

Evgeni Kouris, MakertechX 2013

Game Different – Digital Toys for Kids

Vision: Equipping kids with roots and wings in the 21st century

2 bn mobile

users by 2015

Mobile is the fifth wave of computing

7 bn population

by 2015

+50% of top apps are games, generating +85% total revenue,

+90% revenue from in-app purchases

Childrens‘ opportunity to play are under threat

Mobile Games

Game loop

Game mechanics

Game levels & challenges

Digital Toys

Intrinsically motivated

Controlled by the players

Open and invented goals

...but, interactive like a game!

Use play patterns to build Digital Toys

0-3y: Exploratory play,

sensory play

3-8y: Dramatic play (solitary pretense), construction play, physical play

3-6y: Socio-dramatic

Play

+5y: Games with (pre-set or

invented) rools

Just filter...

...select a card...

… click & craft!

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