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Evgeni Kouris, MakertechX 2013
Game Different – Digital Toys for Kids
Vision: Equipping kids with roots and wings in the 21st century
2 bn mobile
users by 2015
Mobile is the fifth wave of computing
7 bn population
by 2015
+50% of top apps are games, generating +85% total revenue,
+90% revenue from in-app purchases
Childrens‘ opportunity to play are under threat
Mobile Games
Game loop
Game mechanics
Game levels & challenges
Digital Toys
Intrinsically motivated
Controlled by the players
Open and invented goals
...but, interactive like a game!
Use play patterns to build Digital Toys
0-3y: Exploratory play,
sensory play
3-8y: Dramatic play (solitary pretense), construction play, physical play
3-6y: Socio-dramatic
Play
+5y: Games with (pre-set or
invented) rools
Just filter...
...select a card...
… click & craft!
➔ www.toywheel.com Share & discover the kid within you Join the free play movement [email protected] | @toywheel