O:\Ignition\Igniting Times\2010\May\Ignition Five 31 05 10

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31st May 2010

1. Pizza hut world cup

The anti france world cup saga continues with Pizza Hut jumping on the band wagon…

every goal scored against france gets a free pizza…ROI

only

1. Clever Pizza Hut

2. Huggies Jeans

The cut-off jean-shorts fad may have lost its cool factor among adults, but Huggies has

rolled out a denim-pattern diaper for its less fashion-conscious babies. Apparently, Huggies fought with networks over the use

of the word "poop," and ABC, ABC Family and Sprout refused to air JWT's ad until the

ending line was altered. Guys, it's a diaper. Not much else goes on in those things.

Besides, if you allow phrases like "I've got chic in my pants" and balk at "poop," you've

got it for brains.

2. Fashion-challenged babies try Huggies jorts

3. Ford wrap vans

Ford USA have launched a really good campaign in the US. Basically if you are

buying a van you are buying into a business so when you order your van

online you have the option to wrap the vehicle in your logo….turning your

business into a billboard on wheels…Costs range from about USD 100 for a

small panel logo to USD 3,500 for a full vehicle wrap. Nice extra revenue

generation from Ford!

3. Ford business ideas

4. Interesting skin campaign

Our Skin accumulates the damage caused by successive sunburns. Our counter continues

to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with

sticky reminder notes dramatically illustrate the threatening capacity of our

skin

4. Swiss Cancer Foundation: Post-It-Man

5. Light projections in fashion

There is a new trend of light projection art that is really in vogue at the moment. and advertisers are

starting to use it too. Could be an irish media first this winter for the right brand..??

5. Samsung 3d mapping