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5
31st May 2010
1. Pizza hut world cup
The anti france world cup saga continues with Pizza Hut jumping on the band wagon…
every goal scored against france gets a free pizza…ROI
only
1. Clever Pizza Hut
2. Huggies Jeans
The cut-off jean-shorts fad may have lost its cool factor among adults, but Huggies has
rolled out a denim-pattern diaper for its less fashion-conscious babies. Apparently, Huggies fought with networks over the use
of the word "poop," and ABC, ABC Family and Sprout refused to air JWT's ad until the
ending line was altered. Guys, it's a diaper. Not much else goes on in those things.
Besides, if you allow phrases like "I've got chic in my pants" and balk at "poop," you've
got it for brains.
2. Fashion-challenged babies try Huggies jorts
3. Ford wrap vans
Ford USA have launched a really good campaign in the US. Basically if you are
buying a van you are buying into a business so when you order your van
online you have the option to wrap the vehicle in your logo….turning your
business into a billboard on wheels…Costs range from about USD 100 for a
small panel logo to USD 3,500 for a full vehicle wrap. Nice extra revenue
generation from Ford!
3. Ford business ideas
4. Interesting skin campaign
Our Skin accumulates the damage caused by successive sunburns. Our counter continues
to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with
sticky reminder notes dramatically illustrate the threatening capacity of our
skin
4. Swiss Cancer Foundation: Post-It-Man
5. Light projections in fashion
There is a new trend of light projection art that is really in vogue at the moment. and advertisers are
starting to use it too. Could be an irish media first this winter for the right brand..??