Introduction to Working Smarter through Social Media

Social Learning & Working Smarter Through Social Media

Brent’s Consulting Role Through my company, Social Media Tools for Work and Learning, I help organizations identify, establish, and improve their social media and communication practices. Through my seminars, I can provide your employees with the tools and understanding to implement an efficient social media strategy and infrastructure.

I can help your organization achieve:• Improved performance and financial results;• Stronger relationships inside and outside the organization; • Increased innovation and collaboration;• Dynamic community participation and commitment.

My Assignment

1. Introduce the context and culture of social media as it is impacting organizations, staff, communities and service users and the potential for improving staff and organizational performance.

My Assignment

2. Increases staff/organization awareness and understanding of how a social media program can directly contribute to Mission & direct client work (hands on demonstration and or participation will be included);

Work areas will include: ………..

• Staff peer work;

• Team work & performance;

• Staff performance;

• Supervision;

• Professional development;

• Program collaboration;

• Partner collaboration;

• Relationships in and outside the organization;

• Research/knowledge exchange; • Client work (online communications etc); • Client access to services; • Marketing/Membership/Funding; • Working Smarter (Learning) Culture; • Governance (policy, guidelines, training & support; • Web site performance

Working Smarter Through Social Media

My Assignment

3. Assist CCSYR in developing a plan for further social media integration within the organization.

Background – Social Media

Programs

Youth School to community

Youth Poverty Mapping

Streetjibe (SKI)

Learning Community

Capacity Building

Social Tech Training

Social Media Integration

Social Media Partner

Network

Consulting Social Media

Web Site Integration

Social Media Strategy

Network Learning

Personal Learning Hub

Learning Communities

My Starting Points

Work and learning are 2 sides of the same

coin;

Internal change before external is better;

The tools are the tools, the tools are not the

thing;

You are hardwired to learn. People change

organizations

Having a presence in Social Media Is worthless unless you do something

with it;

New Challenges

Information

overload

So many tools, where to start?

New learning & practices required

No plan/policy for social learning &

social media

Understanding the social media culture shift

Converging Forces: connections, tools,

expectations

Work Performance Challenges for Nonprofits(that social learning practices & media could address)

Fragmented knowledge &

Research

Sharing & Collaboration

Support for Staff to learn new practices

Funder Relationships difficult to maintain

Redundancy – lost time with ineffective

meetings

Slow responsiveness to consumers &

stakeholders

Social Non Profit/Business

Social LearningCollaborative Work

Leadership Framework

Working Smarter Culture

Work is in a state of transformationThree Converging Workforce Trends:

Source: The New Social Learning – Bingham and Conner 2010

Expanding opportunities for personal connection;

Emerging expectations from shifting

workforce demographics;

Work - place

Increasing reach of

customized technology.

Social Media + Social Learning

Social Media is technology used to engage 3 or more

people;

Social Learning is participating with

others to make sense out of new ideas;

What’s new is how powerfully they work together;

Work has Changed

Convergence of Social Learning, Social Media and Working Smarter

A few illustrations – SourcesHarold Jarche - Internet Time Alliance

Marcia Conner – The New Social Learning: A Guide to Transforming Organizations Through Social Media

Beth Kanter – How Networked Non Profits are Using Social Media to Power Change

Work has Changed

Kelsey Ruger

Work has Changed

Kelsey Ruger

Work has Changed

Informal Learning

Social & Network Learning

Examples From My Work

Social Learning & Working Smarter Through Social Media

Collaborative Map

Community of Practice

Engaging Visitors - Social Causes

Multi Agency Collaboration Wiki

Sharing and Collaborating with Open Atrium

The World’s Largest Suggestion Box

Sharing and Collaborating with Google Docs

Example - Twitter

Evolution: How Social Learning Works with Social Media for Powerful Results

Next Steps

Next Steps(Start where you are, develop incrementally and

connect Social Media Program with Workplace Goals)

Survey

Incubation Team

Framework for Continuous Development

Brent MacKinnonbrent@socialmediatools.cahttp://socialmediatools.ca

905.751.6075