FM in a changing World. Working Smarter through Social Media

@fairsnape

Martin BrownFairsnapeLeading and supporting improvement in the built [email protected]

Be2camp

Social Media Journey

@be2camp

FM in a Changing World Working Smarter through Social MediaBIFM 2010 Conference

#be2campbifm10

@fairsnapebe2camp

@fairsnape

Be as inBuilt Environment

DesignConstruction Facilities Management

AEC Sector

2as in Web 2.0

Interactive Web

Campas in Bar camp

New ways of Meeting,Learning andSharing’

@be2camp #be2campbifm10

@fairsnape

Be2camp is a place for people interested in howthe latest web 2.0 applications could help build abetter, collaborative, more sustainable builtenvironment - from planning and design throughconstruction to occupation and management ofbuildings and facilities.


@fairsnape

Bar Camp … be2camp

a gathering born from the desire for people to shareand learn in an open environment.

it is an intense event with discussions, demos andinteraction from participants who are the mainactors of the event.

Be2camp is the world‘sfirst unconferencefocused on Web 2.0 andthe built environment.


@fairsnape

Be2Camp Founders

@pbroviak @fairsnape @eepaul @jodiem


@fairsnape

• Meetings via Skype• Conversations via twitter• Time And Date for organising times• Meetings in Second Life• Blog Posts on Ning• Use of Google Docs• 2 Emails

Be2camp London Organisation

SecondLife Meeting Room


@fairsnape

At the Event:Agenda and sessions agreedDelegates are participantsSessions streamed liveLive transcripts and bloggingTwitter communicationsGoogle + Skype connections

Be2camps:

Post Event:Video available via UstreamPresentations available via SlideshareTranscript available via CoveritliveAll on www.be2camp.comDiscussions continue in online groups

Pre Event:Topics discussed onlineOutline agenda shaped


@fairsnape

be2camp so far:

Be2camp London Oct 2008Be2camp Liverpool May 2009Be2camp Brum August 2009Be2camp Working Buildings London 2009

RIBA Forum London Oct 2009SMW Be2camp London Feb 2010

Social Media Café March 2010World Water Day Dundee March 2010


@fairsnape

be2camp April 2010:

BIFM Conference Fringe event April 13th 2010Be2campEast Property and Social Media April 29th

be2camp in discussion

Construction Skills Network YorkshireManchester Architect and Design FestivalBe2camp Brum2


@fairsnape

www.be2camp.com

@be2camp

500* strong communityEventsLive event coveragePresentations +++NewsForumsProduct ShowcaseMember ShowcaseGroups (eg FM)

*nearly !

First, Second and Third Places

#be2campbifm10

@fairsnape

Your Social Media Journey Starts Here

Author: Pam Broviak, be2camp co-founder

TABLE OF CONTENTS

1.0 You Are Not Prepared (Social Media Definition)

2.0 Pouring the Foundation (Setting up Gmail and an iGoogle page)

3.0 Getting Your Story Straight (Preparing an online profile)

4.0 Photosharing— Not Just for Vacations Anymore (Flickr)

5.0 Feed Me Blogs (Blogs)

6.0 Time to Meet the Bird (Twitter/Microblogging)

7.0 Hey, Where’s That Water Cooler? (LinkedIn)

8.0 Joining a Tribe (Ning)

9.0 Powerpoint + Social Media = Slideshare (Slideshare.net)

10.0 This Had Better Be Good (Skype)

11.0 Going Virtual (Second Life)


@fairsnape

be2camp clinics:

One to One hands on 60 minute sessions expert advice

Kick start your digital journey and set up:

•Accounts and applications•Best practice profiles•Recommended contacts•Strategies


@fairsnape

“We can’t solve todays problems by using the same kind ofthinking we used when we created them.”

a be2campsustainability

manifesto

@fairsnape

• move the debate from ‘sustainability’ to one of ‘resilience’

• collaborate through web2 and social media

• encourage open conversations and debates

• push for appropriate open source

• promote web2 as an enabler for CO2 reduction

• join the 10:10 pledge

• cause no unnecessary harm

the be2camp sustainability manifesto

Make sustainability in the builtenvironment open source.Sustainability is too important anissue to be done behind ‘closeddoors’


@fairsnape

*>15.0°C

*<-2.9°C

0.0

5.0

10.0

15.0

@fairsnape

Be2camp

A Social Media Journey

Martin BrownFairsnapeLeading and supporting improvement in the built [email protected]

FM in a Changing World Working Smarter through Social MediaBIFM 2010 Conference

@fairsnapeSocial Media


@fairsnape

@fairsnape

“There go my people. I must find out where they aregoing so I can lead them.”

- French politician Alexandre Ledru-Rollin

Social Media

@fairsnape

Messages with emotions

Maps with icons that show peoples whereabouts

Messages via Twitter

Peoples whereabouts viaGoogle Latitude

2004 2009

The future is closer than you think

Social Media


Web 1.0 Brochures

Web 2.0 User Content

@fairsnape

24%

20%

59%

70%

17%

33%

13%

15%

19%

33%

52%

19%

2006 2009

EngagingwithSocial MediaUSA Adults

Social Media

@fairsnape

“Social media in the built environment has openeddoors for individuals to hold conversations and form

relationships across organisation boundaries.This is increasingly important as we enter a new decade where

success will come from person to personcollaboration, rather than last decades business tobusiness focus.

Leaders and directors of built environment organisations need to

address the benefits that social media will bring …

Failure to do so will almost definitely leave them trailingbehind their more innovative and successful competitors

Social Media

@fairsnape

Facilities Management Use of Social Media:

BIFM / IFMA useConference useIFMA FM Award56% FM organisations acknowledge use of social mediaFM organisations websites ‘converting’ Web2.0FM recruitment high use on twitterFM orgs trialing social media for staff and customer inputFacilities Management blogs increasingFM League attracted 200 FM’sFacilities tweet to occupants

Social Media is not just a ‘bolt on’ but an enhancement toother existing channels…

@fairsnape

Social Media Journey

Social Media

@fairsnape

mobile

twitter

google mail

skype

linkedin

blog

martin brownfairsnape

mob: 07776234702twitter: @fairsnapeemail: [email protected]: fairsnapelinkedin: martinbrownblog: www.fairsnape.wordpress.com

business card

@fairsnapeCommunication



@fairsnape

Twitter, all about connections:

Communication


@fairsnape

Twitter, all about conversations:

Communication


@fairsnape

big connections:

Communication

@fairsnape

martin brown@fairsnape

Relationships

@fairsnapeSharing

@fairsnapeSharing

@fairsnapeSharing

@fairsnape

Blogging,

Sharing

the new collaborative project diary?

@fairsnape

Blogging,

Sharing

@fairsnape

Organize the world's information and make ituniversally accessible and useful

Do no evil

@fairsnape

@fairsnapeCollaboration

@fairsnapeCollaboration

@fairsnape

Augmented Reality

@fairsnape

Water ConstructionPipe Lane BB7 2RE£1.6m34 weeks

CO2 46T/£100kAFR: 2.3Waste: 6T/£100k

@fairsnape

1 From Trying to Sell to Making Connections

2. From Big Campaigns to Small Acts

3 From Controlling Our Image to Being Ourselves

4. From Hard to Reach to Available Everywhere

How is your business changing ?

4 Ways Social Media is Changing Business*

* from mashable.com

@fairsnape

Communication … Twitter

Sharing … Slideshare

Glue … Gmail

Blogging …Wordpress

Collaboration …Gdocs

‘Free’ Start Up Suggestions …

Martin Brownfairsnape

Leading and supporting improvement in the built [email protected]