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Ignite Your Word of Mouth!With Spike Jones
This is a talk aboutWord of Mouth stuff
Spike Jones
Group Director, Engagementsjones@wcgworld.com
WCG
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
in real life
you talked to people
on social media
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
90% of word of mouthhappens offline
70% FACE-TO-FACE19% PHONE4% EMAIL3% IM OR TEXT MESSAGES1% CHATROOM OR BLOG3% OTHER
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Poll: How many brands have you mentioned?
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
Poll: How many brands have you mentioned?
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
Social Media
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
But it’s allword of mouth.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
We want some of that TWITTER. How about some FACEBOOK, too? Oh, and “LIKES.” We want lots and lots of LIKES.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
What‘chootalkin ‘boutWillis?
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Bringing communityback.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Neighbor
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Neighborly
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Truths about word of mouthmarketing*
*may be counterintuitive
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
It is not, or will ever be,about your product.1
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Your product is the conduit
(Solve for excited kitty.)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
2Don’t seek outinfluence.Create it.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Poll: Ambassador and Advocate
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
Poll: Ambassador and Advocate
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
(Insert influencer debate here.)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
vs.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Google it: “Chevy Ignites.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Influence can becreated.
Passioncannot.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Your communityis not for everybody. 3
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Poll: Personal Relationships
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
Poll: Personal Relationships
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Find yourrallying cry.4
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
REMEMBER THE
ALAMO Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Everybody wants to be a part of somethingbigger than themselves.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Think aboutcontent (& distribution)differently.5
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Why do people share?
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Online
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
“I’m kind of a big deal on a fairly irrelevant social media site that falsely inflates my ego.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
ego Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
“Just talking about ourselves triggers reward mechanisms in our brain.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
“When people pay attention to what we say, it feels even better.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Google it: “On Brands and Word of Mouth.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Spike Jones
wcgworld.comaskspike.com
sjones@wcgworld.comtwitter: you’re on your own
photo: jenn-wagner.com
Yeah, I have a book if you wanna know more.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
Thanks for attending!
#VocusWebinar @vocus
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