Ignite your word of mouth with spike jones

Ignite Your Word of Mouth!With Spike Jones

This is a talk aboutWord of Mouth stuff

Spike Jones

Group Director, [email protected]

WCG

Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar

in real life

you talked to people

on social media





90% of word of mouthhappens offline

70% FACE-TO-FACE19% PHONE4% EMAIL3% IM OR TEXT MESSAGES1% CHATROOM OR BLOG3% OTHER


Poll: How many brands have you mentioned?

Danny Brown | @DannyBrown | @Vocus | #VocusWebinar

Poll: How many brands have you mentioned?


Social Media



But it’s allword of mouth.




We want some of that TWITTER. How about some FACEBOOK, too? Oh, and “LIKES.” We want lots and lots of LIKES.


What‘chootalkin ‘boutWillis?


Bringing communityback.


Neighbor


Neighborly



Truths about word of mouthmarketing*

*may be counterintuitive


It is not, or will ever be,about your product.1


Your product is the conduit

(Solve for excited kitty.)






2Don’t seek outinfluence.Create it.


Poll: Ambassador and Advocate


Poll: Ambassador and Advocate


(Insert influencer debate here.)


vs.



Google it: “Chevy Ignites.”


Influence can becreated.

Passioncannot.


Your communityis not for everybody. 3




Poll: Personal Relationships


Poll: Personal Relationships



Find yourrallying cry.4




REMEMBER THE

ALAMO Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar


Everybody wants to be a part of somethingbigger than themselves.





Think aboutcontent (& distribution)differently.5


Why do people share?


Online


“I’m kind of a big deal on a fairly irrelevant social media site that falsely inflates my ego.”


ego Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar


“Just talking about ourselves triggers reward mechanisms in our brain.”


“When people pay attention to what we say, it feels even better.”










Google it: “On Brands and Word of Mouth.”








Spike Jones

wcgworld.comaskspike.com

[email protected]: you’re on your own

photo: jenn-wagner.com

Yeah, I have a book if you wanna know more.


Thanks for attending!

#VocusWebinar @vocus

The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572

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Ignite your word of mouth with spike jones